Email Automation is the process of automating your email marketing. It has many benefits for larger and smaller businesses alike and many people use it in order for their business to keep in touch with customers and increase the likelihood of them purchasing again.
As email marketing can be tiresome and time-consuming, email automation is the complete opposite, saving you a lot of time, energy and money that you would have otherwise spent on regular email marketing.
In this article, let’s go over fifteen reasons you need to stop stressing about email automation. It is a process that works and should be taken seriously in order to get the most out of your business.
1. It Will Work
The process of email automation is proven to work, and many businesses use it daily to make revenue.
2. More Customers
Through email automation, you can gain more customers who wouldn’t have purchased otherwise, increasing your profits and revenue in the process.
3. Contact with Customers
Email Automation is the easiest way to keep in touch with customers on a larger scale as you do not have to contact them individually but can still show your appreciation for them.
4. An Increase in Conversion Rate
Through email automation, you can increase your conversion rate as emails are a way of nurturing leads and giving them the right information.
5. Lead Nurturing
Lead Nurturing can be done through email automation for people who haven’t purchased yet, sending them important emails in order to nurture them into becoming customers.
With email automation, you can segment your contacts into particular groups depending on certain identifiers which can increase the likelihood of purchasing.
Tagging can be done in email automation to show specific content to people who have the right “tag”, which they can gain from visiting web pages or products on your website.
Email Automation allows you to personalise your emails, including the first/last name of the person receiving and other personalised information included, making the emails seem more genuine.
Through Email Automation, you can select the time of when you want the emails to be sent out, meaning you do not have to worry about sending emails to people.
10. Theme / Design
Most email automation software allows you to edit the emails, meaning you can make them as colourful and appealing as possible for the reader.
11. Content Opportunity
Email Automation is also an opportunity to send your content out to people, which in turn could lead to more sales and customers.
12. Inbound Funnel
You can also implement the inbound ideology into email automation, providing relevant emails for the customer to win them over.
13. Call-To-Action (CTA)
Email Automation also gives you an opportunity to add a call-to-action. Whether it be a button, image or link, it could help win over a massive amount of customers.
14. Reporting / Analytics
Email Automation software typically gives you reports and analytics of the emails sent, making it easy to optimise for the future.
15. Speed of Email Marketing
Email Automation is a way of speeding up your email marketing, leading to more efficiency within your business.
The Perfect Email Automation Software For Your Business
These are just a handful of the reasons why you should not stress about email automation. There are too many benefits to ignore and it can increase your profitability and revenue by a long shot.
If you haven’t already, take a look at our page for [email protected], our in-house email automation software. It has all the features above and more in order to make your email marketing a lot less stressful.