Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your industry. Market research is defined as ‘the action or activity of gathering information about consumers’ needs and preferences’. Wherever you are in the business process, research and data can fuel […]
Having a clear understanding of your current or desired customer means understanding first of all, what you offer as a brand.
A buyer or customer persona is something we use to target our products, service, website and content to the people that will be best served by them.
Creating a buyer persona to boost your eCommerce growth is going to be a crucial first step towards a major upturn in sales volume.
If you are looking to create an eCommerce business then you’ll need to make sure that your site provides your customers with a seamless shopping experience.
Setting up your domain, shipping and payment gateways is essential to do before launching your eCommerce website. In this article, we will discuss how you can do so with EKM.
There are two methods you can use for eCommerce fulfilment. Own brand drop shipping or own branded goods. Both of these methods have positives and negatives
Marketing is an essential part of building an eCommerce business, as it allows potential customers to find you and promotes sales and growth for your business. In this article, we will discuss how you can do so successfully, and a free checklist on things that you can do.
You can’t force customers to spend money with you, however, you can use impulse factors to nudge customers into increasing their Average order value.
eCommerce profit margins can be calculated using a range of different techniques. In this article, we will discuss the best way for you to calculate your eCommerce Profit Margins from your sales. This is certainly something that you should be monitoring.