Using market research in your buyer persona

Using market research in your buyer persona

Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your industry. Market research is defined as ‘the action or activity of gathering information about consumers’ needs and preferences’. Wherever you are in the business process, research and data can fuel […]

How to Excel at eCommerce Marketing (Includes Free Checklist)

Marketing is an essential part of building an eCommerce business, as it allows potential customers to find you and promotes sales and growth for your business. In this article, we will discuss how you can do so successfully, and a free checklist on things that you can do.

How to Calculate eCommerce Profit Margins from Sales

How to Calculate eCommerce Profit margins from Sales

eCommerce profit margins can be calculated using a range of different techniques. In this article, we will discuss the best way for you to calculate your eCommerce Profit Margins from your sales. This is certainly something that you should be monitoring.