Using market research in your buyer persona

Using market research in your buyer persona

Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your industry. Market research is defined as ‘the action or activity of gathering information about consumers’ needs and preferences’. Wherever you are in the business process, research and data can fuel […]

Mapping out a buyer persona that builds brand relationships

Mapping out a buyer persona that builds brand relationships

 A buyer or customer persona is something we use to narrow down and target our products, service, website and content to the people that will be best served by them. In other words, a semi-fictionalised representation of your ideal customer (if you’re not doing business yet), or a ‘stereotype’ or grouping of the current customers […]