Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your industry. Market research is defined as ‘the action or activity of gathering information about consumers’ needs and preferences’. Wherever you are in the business process, research and data can fuel […]
Who is your ideal customer? Having a clear understanding of your current or desired customer means understanding first of all, what you offer as a brand.
A buyer or customer persona is something we use to narrow down and target our products, service, website and content to the people that will be best served by them. In other words, a semi-fictionalised representation of your ideal customer (if you’re not doing business yet), or a ‘stereotype’ or grouping of the current customers […]