How Does Email Automation Help Lead Generation

Inbound Marketing, Lead Magnet, Customer Attraction and Retention, B2B Concept

Email automation is commonly used amongst marketers to effectively generate leads, but how and why does email automation help with the process of lead generation? It’s a great question, as here at Xune we use email automation for this very reason! We’re going to delve into what lead generation is, why it’s important, email automation and its benefits and how the two tied together can effectively create a magnificent tool to generate leads.