Xune Business Growth Insights

7 Things About Growth Marketing Agencies Your Boss Wants to Know

Man with growth marketing chart

Growth marketing agencies are all about working with you to improve and optimise your business in order to build brand awareness, increase revenue, use buyer personas to build long term relationships and gain a good reputation. Some people that have been in the eCommerce industry for a long time may be sceptical about the advantages of focusing on growth and using a growth marketing agency but there are countless reasons why hiring a growth marketing agency can grow your business and keep it going strong.  

Growth Marketing is Building Brand Awareness AND Building Sales

Growth marketing isn’t just about building brand awareness it’s also about building sales. When done properly, growth marketing can easily lead to an increase in sales and revenue for your business. By building brand awareness, you can increase your chances of generating leads and create trust between you and your customers.

Growth Marketing Can Grow Your Business More than Hiring a Single Marketer

Opting to use a growth marketing agency, such as Xune, can have a much larger impact on your business than simply hiring a marketer in house. Whilst hiring a marketer may be the cheaper option, getting a growth marketing agency on board will give you much better value for your money. Constantly improving and making changes to better your business will lead to significantly more growth. Of course, not every agency is the right one and will produce the results you are looking for so it can depend on the reliability, skills and abilities of the agency. 

Growth Marketing Understands the Buyer Journey

Understanding the buyer journey is a vital aspect of successful marketing. Growth marketing understands the buyer journey in your niche and helps them to choose your brand over your competitors.

Why is the Buyer Journey Important?

Without knowing where your buyer is in their journey, you can’t appropriately target them at the right time with the right words. For example, targeting a potential buyer who is in the consideration stage, doesn’t need a sales pitch, they need information on how you or your product can help the buyer solve the problem they have identified they need a solution for. In order to move them along to the decision stage, you need to ensure you have the facilities to solve the buyer’s problem.  

Growth Marketing Increases the Average Order Value of Your Customers

Your average order value (AOV) is a metric that measures the average total amount spent on every order placed on your shop. You can calculate your AOV by dividing your revenue by the number of orders in a period of time. By knowing your average order value you can feel reassured and be backed by data when making important decisions such as how much to spend on advertising and how much to sell products for. 

The biggest benefit to increasing the average order value of your customers is that you make more money from each transaction, making your business more profitable overall. Using growth marketing, you can present relevant, great products to customers to achieve more sales on each order, thus increasing your AOV and therefore, profit.  

How Growth Marketing Agencies Can Work with You to Increase Your Customer Lifetime Value.

Your customer lifetime value (CLV) is the value a customer brings to your business over their lifetime with your company. Growth marketing is further focused on optimising for your ideal buyer by providing them with helpful solutions to their problems. In doing this, you can build a much better, long-lasting, relationship with customers. 

A company that is focused on sales is going to find it harder to keep customers returning, as they’re more concentrated on making profit, whereas a company focused on helping their customers first and making money second can successfully create trusting, loyal customer relationships that last. The result is customers continually returning to your company to purchase from you, increasing your CLV. As an added bonus, nurturing existing customers is far cheaper than attracting new customers so not only does it increase profit, it actually saves money too. 

Customer satisfaction survey

Working with Growth Marketing Agencies is Really Easy!

Working with a growth marketing agency is much easier than you think. For a start, we don’t bite! We’re more than happy to work with you to help grow your business and achieve the success you are working towards. You make the decisions, we simply give the best advice, offer useful ideas and complete everything that needs to be done to grow your business successfully. 

Growth Marketing Agencies are the best way to take your company to the next level

Especially if you’ve got the right company, growth marketing agencies can take your company to a whole new level that would prove difficult to reach on your own. With expertise in growth marketing, you can expand your business easily and effectively. 

By working with a growth marketing agency, you can build brand awareness, increase sales, increase your average order value and increase your customer lifetime value. All of which grow your business to achieve success, advance profit and create vital lasting relationships with customers. So far, we’ve found no downsides to hiring a growth marketing agency.

 If all this information has given you the conclusion that you and your business could massively benefit from the help of a growth marketing agency, it’s probably time to get in touch with us today to see how we can help you. 

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