Xune Business Growth Insights

9 Things You Must Include in Your Business Website Design

cropped view of woman touching sticky note with seo lettering near laptop on desk

Creating a website is something that is necessary for your business. It allows people to find you easier and get a glimpse of what your business represents. In order to attract customers to your business and get your name out there, you must have a website. This also includes a high-quality business website design.

A good business website design will show customers what your business is about, and will show that you care about your business and take time and consideration into your online presence, which is necessary in the modern era of business.

In this article, we are going to discuss your businesses website design and what you need to include in this design in order to make a successful website and to bring in more customers

1. Top and Bottom Navigation For The Best User Experience

In order for visitors to navigate through your website as easily as possible, using top and bottom navigation would give them the best user experience. Having all the relevant links located at the top of the page, but also the bottom, will give them the opportunity to stay on your website rather than moving on to another business.

UX designer describing website interface layout

2. Securing Your Website Connection

Having a secure website connection will not only avoid any fraudulent behaviour on your website, but will reduce the risk of hackers leaking customer information and also reduce the chances of any attack on your website. This makes it a lot more reassuring for customers to visit/spend time on your website.

3. Mobile-Friendly Design

A mobile-friendly business website design is necessary in the modern age of the internet. 43% of people visit websites using their mobile phone and a business website design that isn’t optimised for mobile will turn away a big percentage of visitors to your website.

4. "Contact Us" Page

On your website, you need a way for customers to contact you easily if they have any questions or enquiries. A “Contact Us” page will give visitors to your website an opportunity to get in touch with you. With this, you can respond to customer enquiries easily and help answer any questions or solve their problems.

5. Visible Contact Information In The Header

Aside from a contact us page, some people may want to send you an email directly or visit your social media pages. Including this information in the header is a great way to optimise your business website design for customers to contact you, with social media icons,  a phone number and possibly an email address. 

6. Your Brand

Branding on your website is an essential part of business website design. Including your logo and other branding related elements on the website will create a sense of familiarity for your customers and new visitors will be more reassured with your business and how it works.

7. "About Us" Section

New visitors need a way of learning about your business and what you can do for them. Including an “About Us” section in your business website design will not only be a great way of informing visitors about your business, but also gives you an opportunity to introduce yourself to them and let them know your values and what your business represents.

8. Social Media Links

As mentioned above, many customers may want to visit your social media pages to get an understanding of your business and how you interact with others. Including them in your business website design will certainly help with encouraging them to engage with your business.

Conceptual image of network marketing

9. Call to Action (CTA)

Including a call to action within your business website design means giving them an action to complete, e.g. click the button, view the page etc. This will give the visitor an incentive to stay on your website and will make the chances higher of them converting to a customer rather than only visiting your website.

Are You Happy With Your Business Website Design?

Creating a website for your business is no easy task, and we understand that it can be a complicated process for someone who is not familiar with business website design. It would be wise to go through your website and have a good think about what works and what doesn’t.

Completing a website mini audit is the way to go. If you haven’t already, take a look at our free guide on how to complete a website mini audit in order to get your business website design perfect.

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