So you’ve started your online business. You’re excited, you have your products ready to be sold and you have a website to go with it. There’s only one thing left to do: making people aware of your business!
Many people start local businesses all across the country. Whether it be as a full-time job, a side hustle or a passion on the side, the entrepreneur lifestyle is something we all want a taste of. This is where the problems start, there are so many people starting businesses, websites and projects that it’s become hard to stand out, especially on the internet or social media.
However, businesses do succeed and new ones are appearing all the time. How do they do it?
One thing that many businesses use to accelerate their growth is a growth marketing agency.
What’s that, you may ask? That’s what we’re going to discuss in this article with a beginner’s guide to growth marketing agencies.
What are Growth Marketing Agencies?
A growth marketing agency is a team of specialised individuals and digital natives. Essentially, the role of a growth marketing agency is to grow your business in all aspects, including the process of sales and retaining old customers.
Not all agencies are created equal, some put more emphasis on website design whereas others might focus a bit more on search engine optimisation. But as a whole, you can expect to see content creation, SEO, email marketing, automation and even analysis from your agency.
Growth marketing agencies are the future, and we don’t say that lightly.
Digital Marketing Vs. Growth Marketing
But what about digital marketing? Isn’t that the same thing?
To put it simply: no, they are not the same thing.
Digital marketing predates growth marketing and generally means the process of bringing awareness or acquisition to a business online. It’s been used for decades by a majority of businesses that operate digitally.
Growth marketing, on the other hand, is the process of growing all aspects of your marketing. This encompasses the awareness and acquisition stage but also the sales process, customer retention and referral.
This separates digital marketing and growth marketing quite significantly. A growth marketing agency is your all-in-one business growth team. A digital marketing agency would be more focused on bringing awareness to your business.
How to Choose Your Growth Marketing Agency
Now you know what a growth marketing agency is, how do you know which is the right one for you?
There are a few traits that define a quality growth agency. One would be their ability to react to current trends. For example: discovering news/trends through social media or twitter and implementing similar content trends for your business. That way, you can stay on top of your competitors while standing out in your industry.
Another would be the services that they have to offer. Like we said before, some agencies put an emphasis on different areas, which is great if you’re in need of a specific service but maybe not the best if your goal is overall growth.
An agency with a balance of services is one that can provide your business with growth in all areas, as the focus is on the entire marketing process and not one niche area.
Still Looking For Help? Schedule a Call With Us
Starting a successful business is no easy feat, however, a growth marketing agency puts you light-years ahead of your competition. If you’re still unsure about growth marketing, growth marketing agencies or marketing in general, we can be the voice of reason. Schedule a call with us and we can further discuss our growth marketing agency with you.