eCommerce: How to Write a Successful Blog to Promote your Website

eCommerce: How to Write a Successful Blog to Promote your Website

Writing blogs can be a daunting task. Especially considering how hard it is to keep a reader engaged. Yet, many blogs get posted daily garnering much traffic to websites. Blogs are key in gaining new website visitors, many of them later becoming customers. A blog is ideal for growth, as it allows you to inform […]

Did Google just say Digital Marketing is dead?

Did Google just say Digital Marketing is dead?

In May 2019 the chief digital officer at PVH’s made a bold statement on Google Marketing Live, it is the end of digital marketing. Marie Gulin-Merle made this bold statement and went on to explain that digital marketing can’t be looked at by itself, marketing is just marketing.

Digital Marketing for Growth in UK Manufacturing

Digital Marketing for Growth in UK Manufacturing

A Digital Marketing Plan is the effort of raising awareness and knowledge of your company and brand online. Its a term that covers a wide variety of traffic generating and engagement efforts across multiple channels, for example, email marketing, social media and blogging are all effective examples of attracting strangers onto your site to become […]

Branding & your ideal buyer persona:Attracting quality website traffic

Branding & your ideal buyer persona:Attracting quality website traffic

98% of people’s online journey’s begin in search, people go to the internet with questions and they expect answers. Not just any answer, but a relevant one on a website that performs well and even then, there is enough information available online for people to expect content and blogs to be tailored to their search […]

Using a Digital Marketing Plan to grow revenue in 2020

Using a Digital Marketing Plan to grow revenue in 2019

What does your digital marketing strategy say about where your company is heading in 2020? Research suggests that companies looking to maintain or grow their digital revenue needs to invest 10-30% of their annual revenue into digital marketing efforts (HubSpot, 2018).

Benefits of digital marketing

Benefits of digital marketing

Making your website ‘live’ is no longer enough to be found by customers who are looking for you, gone are the days of building a website and getting traffic without taking additional steps to make this happen. If you don’t know already, learning what a digital marketing plan is and then creating one is essential […]

Using market research in your buyer persona

Using market research in your buyer persona

Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your industry. Market research is defined as ‘the action or activity of gathering information about consumers’ needs and preferences’. Wherever you are in the business process, research and data can fuel […]

Mapping out a buyer persona that builds brand relationships

Mapping out a buyer persona that builds brand relationships

 A buyer or customer persona is something we use to narrow down and target our products, service, website and content to the people that will be best served by them. In other words, a semi-fictionalised representation of your ideal customer (if you’re not doing business yet), or a ‘stereotype’ or grouping of the current customers […]

Why creating a buyer persona boosts your eCommerce business

Why creating a buyer persona boosts your eCommerce business

Why create a buyer persona? Creating a buyer persona capable of supercharging company growth is an essential step and something that can be done at any stage in your business. In fact, it is certainly encouraged for existing businesses that perhaps haven’t looked at their customer persona to keep it up to date and relevant […]

How to excel at eCommerce Marketing (includes free checklist)

How to excel at eCommerce Marketing (includes free checklist)

Creating your e-commerce business and understanding how to start an e-commerce business is just the beginning. In fact, understanding the methods involved is also just the start because once you move on from these stages, you are going to know exactly what route you are taking into the world of e-commerce.

How Startups can benefit from a Growth Mindset

How Startups can benefit from a Growth Mindset

The growth mindset has now become quite a buzzword in business, self development and financial success. It’s time to look at what it really means and what can be done to cultivate and nurture a growth mindset.

Increasing Startup Productivity: Hangouts in G-Suite

Boosting Startup Productivity: G-Suite Collaboration in Docs

Boosting Workforce Productivity with Collaboration in G-Suite As approved members of the G-Suite referral programme Xune.Solutions are excited to share some of the productivity boosting features that can be unlocked with a G-Suite account. G-Suite allows businesses to collaborate and communicate more efficiently, using tools such as GMail, Hangouts, Forms and Sites to name a few. This […]