If you are wondering why your emails are going to spam, there could be numerous reasons but we’ll walk you through some of the most common reasons emails get sent to spam and how you can avoid them to better your email marketing.
Despite the overwhelming evidence, benefits, advantages and results that email automation can bring, there are some people who are still sceptical about email automation for their business. You might be passionate about getting your business to utilise the wonders that email automation can work but some colleagues may disagree, so how do you sell email automation to a sceptic?
Psychology is a powerful thing and you can use the psychology of consumer behaviour to your advantage to enhance the effectiveness of your marketing strategies. The most important part of any successful marketing or branding strategy is understanding your buyer persona and their behaviour.
Email automation is commonly used amongst marketers to effectively generate leads, but how and why does email automation help with the process of lead generation? It’s a great question, as here at Xune we use email automation for this very reason! We’re going to delve into what lead generation is, why it’s important, email automation and its benefits and how the two tied together can effectively create a magnificent tool to generate leads.
Here is an easy guide to marketing jargon for beginners so you can get used to the way people speak in the marketing world.
Growth marketing agencies are all about working with you to improve and optimise your business in order to build brand awareness, increase revenue, use buyer personas to build long term relationships and gain a good reputation.
Psychology has been used in marketing for years, why? The simple answer – it works. Whilst every customer is unique, there are some general principles that the majority of people will respond to in the same, predictable way. As this is the case, you can use this to your advantage to enhance your email automation.
When you are running or working in an eCommerce business, you need to constantly improve in order to better yourself and your business. From creating your first website to polishing and perfecting your marketing strategy you need to have the knowledge to keep your eCommerce business going strong.
Little changes are often ones that make the biggest difference with growth marketing. What are these small changes and how can I use them to grow my business?
When you have established your ecommerce site and it is up and running, your next step is to start selling your goods. At this stage, there are a few ways you can go about this. This blog will discuss the use of Dropshipping or Private Labeling your products and which one is best for you.
Knowing your profit margins indicates where you are with your business and allows you to set yourself S.M.A.R.T. goals. Setting goals lets you see the bigger picture of your business and focus on what you’re working towards.
Conversion rate optimisation involves strengthening and boosting your eCommerce website’s design, layout, ease of use and content. In this article, we will discuss why doing this will enable you to get the best conversions possible for your online shop.
A Brief Intro to eCommerce A/B Testing A/B testing, also known as split testing, is an effective way to investigate and determine which design, functionality and content on your page is deemed the most successful to optimize your business. Using this, you can test variations of your page, or elements on your page, to see […]
Abandoned cart emails are and a very effective conversion optimisation technique fro businesses, but how do you get abandoned cart emails right the first time?
Email marketing is an excellent way to nurture customers. A valuable plan assists in gaining leads and sales for business. How do you create an email marketing plan?
Google Analytics seem intimidating if you’ve never used them before but there’s no need to panic. We’ll run through the basics to make it a little easier for you.
As a business, you need to stand out from the crowd in order to grab people’s attention. Your USP is how you distinguish yourself from your business competitors in order to get on top. You may be asking yourself, how do you know what your unique selling point is? We’ll go through how you can […]
You’ve got your eCommerce business up and running, it’s been steadily growing for a while now, how do you keep up the momentum of your business?
Nowadays, people use social media frequently and on the go, so it’s perfect for easy, effective marketing to get your business striving. Where do you start with it?
Starting a website for the first time can be terrifying and make you feel clueless. If you have no idea where or how to start, this article could help you out with the basics of creating your eCommerce website.