Why Are My Emails Going to Spam? Email Marketing Solutions

why are my emails going to spam

If you are wondering why your emails are going to spam, there could be numerous reasons but we’ll walk you through some of the most common reasons emails get sent to spam and how you can avoid them to better your email marketing.

Why You Should be Using Psychology in Your Marketing

growth marketing consumer behavior

Psychology is a powerful thing and you can use the psychology of consumer behaviour to your advantage to enhance the effectiveness of your marketing strategies. The most important part of any successful marketing or branding strategy is understanding your buyer persona and their behaviour.

How Does Email Automation Help Lead Generation

Image demonstrating Inbound Marketing lead nurturing, via mail automation

Email automation is commonly used amongst marketers to effectively generate leads, but how and why does email automation help with the process of lead generation? It’s a great question, as here at Xune we use email automation for this very reason! We’re going to delve into what lead generation is, why it’s important, email automation and its benefits and how the two tied together can effectively create a magnificent tool to generate leads.

10 Principles of Psychology You Can Use to Improve Your Email Automation

open laptop with 3D puzzle globe

Psychology has been used in marketing for years, why? The simple answer – it works. Whilst every customer is unique, there are some general principles that the majority of people will respond to in the same, predictable way. As this is the case, you can use this to your advantage to enhance your email automation.

Top 5 Resources to Accelerate Your eCommerce Expertise

eCommerce resources

When you are running or working in an eCommerce business, you need to constantly improve in order to better yourself and your business. From creating your first website to polishing and perfecting your marketing strategy you need to have the knowledge to keep your eCommerce business going strong.

Dropshipping VS Private Label (Which is Better)

Manager who runs a Dropshipping or Private Label Warehouse

When you have established your ecommerce site and it is up and running, your next step is to start selling your goods. At this stage, there are a few ways you can go about this. This blog will discuss the use of Dropshipping or Private Labeling your products and which one is best for you.

How to Work Out Your Expected eCommerce Profit Margins

Work Out eCommerce Profit Margins

Knowing your profit margins indicates where you are with your business and allows you to set yourself S.M.A.R.T. goals. Setting goals lets you see the bigger picture of your business and focus on what you’re working towards.

The Basics of CRO (Conversion Rate Optimisation)

Conversion rate optimisation

Conversion rate optimisation involves strengthening and boosting your eCommerce website’s design, layout, ease of use and content. In this article, we will discuss why doing this will enable you to get the best conversions possible for your online shop.

The Basics of A/B Testing Your eCommerce Website

basics of A/B testing

A Brief Intro to eCommerce A/B Testing A/B testing, also known as split testing, is an effective way to investigate and determine which design, functionality and content on your page is deemed the most successful to optimize your business. Using this, you can test variations of your page, or elements on your page, to see […]

Creating An Email Marketing Plan

email marketing plan

Email marketing is an excellent way to nurture customers. A valuable plan assists in gaining leads and sales for business. How do you create an email marketing plan?

Getting Started With Google Analytics

analytics to keep your eCommerce business strong

Google Analytics seem intimidating if you’ve never used them before but there’s no need to panic. We’ll run through the basics to make it a little easier for you.

How To Create Your Unique Selling Point

Foundations and Environment of a new eCommerce website. Note pad to brainstorm unique selling point

As a business, you need to stand out from the crowd in order to grab people’s attention. Your USP is how you distinguish yourself from your business competitors in order to get on top. You may be asking yourself, how do you know what your unique selling point is? We’ll go through how you can […]

Creating Your First eCommerce Website

Creating your first website

Starting a website for the first time can be terrifying and make you feel clueless. If you have no idea where or how to start, this article could help you out with the basics of creating your eCommerce website.