“Digital Marketing inspires internet users to become customers” – for people to know you exist your business needs to have a presence in the world, interacting with your potential customers and building relationships between people and your brand.
There are many factors to take into account when giving yourself growth goals. This article is a guide to growth goals, that can subsequently increase business revenue and drive sales to your company.
A customer persona is a semi-fictional representation of your ideal potential customer. Understanding your ideal customer means that you can tailor content to your visitors and create fantastic products and services that people will love.
One of the newly discussed and least understood buzzwords in eCommerce is ‘headless eCommerce’ and it has been comfortably providing more options for brands.
Your sales aren’t what you thought they’d be? Here are a few common issues that could be affecting how much revenue your eCommerce business is making.
Knowledge of the latest eCommerce benchmarks is key to success. We’d like you to take a look at three metrics that should be of utmost concern for you.
To grow your business you need to understand how to add an eCommerce website to a physical shop. Change showroom sales to eCommerce sales, how do you do this?
Turning one purchase customers into recurring ones can take time and effort. HubSpot offers a variety of tools to better connect and build brand loyalty.
It’s essential to build up credibility over time, create touch-points and effectively manage sales cycles. SaaS companies using HubSpot to boost their marketing.
Whether you’re someone new venturing into eCommerce or you want to expand your business to online, now is the time to start an eCommerce site.
It has been the same for years at your company, you hire someone to design a new website, and you let it sit for three years before you repeat the process and find another company who will re-design your site at the lowest possible price. Your company’s website sits idle until the next scheduled re-design, […]
Should you drop ship or hold your own stock? Both methods have their positives and negatives but it’s best to move forward with an understanding of both.
Starting an eCommerce business is exciting but getting it right begins with understanding how to start an eCommerce business. So, how do you do it?
Businesses with a digital presence can’t underestimate digital marketing. It is no longer enough to simply have a website.
While eCommerce in its simplest form is selling items, making sales and generating a profit online, your journey to that point is extremely important.
If you are a small business or a startup with plans of going into eCommerce, then you need to consider which platform best suits your needs.
In an age where user attention spans are measured in single-digit seconds, load time must be blindingly fast enough for the user on the eCommerce site.
There are thousands of products to choose from that all cover different industries. There are things to consider before choosing what to sell on your website.
Conversion Rate Optimisation is an especially important factor for eCommerce growth. Here are some tips for converting visitors into fully paying customers.
When it comes to e-commerce, you specifically need a site that works as an online shop. The platform you choose is vital to an e-commerce store.
If you want a self-funded eCommerce website with your own stock then you are going to need to put your hard-earned cash forward to fund this venture.
If you are an aspiring eCommerce business owner in the UK you’re probably trying to sort which platform is best. Is EKM a good choice for UK Store Owners?
Time to start planning a growth marketing strategy. Lead generation is vital to expand your business, let’s see two great tools to help you generate leads.
If your company is eCommerce based and you are already using Shopify, let’s look at why integrating Shopify with HubSpot may make sense for you.
Businesses can fail as easily as they are created. There are many explanations for this on the internet, but we always give the same answer. Read this article to get a better understanding of failed business and how you can avoid this with your own endeavours.
Migrating or updating an eCommerce website, which is best? Before you decide, keep reading for some considerations that will help you make the right decision.
If your company’s eCommerce website has been thriving, you may not have felt the need to upgrade it in a long time. However, this shouldn’t be your attitude.
The EU has mandated a policy known as SCA to help combat fraud. Let’s take a look at what SCA is and what it means to eCommerce companies.
Product descriptions are vital to conversions, but they can be neglected. See how to create killer product descriptions that increase your conversion rate.
A good source of digital visibility and lead generation, your business should not ignore this valuable tool. Why is Google My Business so valuable?
Your business will remain stagnant if it’s unable to consistently convert leads into customers, creating strong conversion funnels is how you can do this.
It’s between 5 and 25 times cheaper to retain an existing customer than acquire a new one. Here I’ll discuss email marketing and marketing automation tips.
What do you know about up-selling and cross-selling? Investing in tactics which target existing customers is dynamite for growing your company revenue.
Older websites are full of problems and can affect brand credibility. To make sure your website doesn’t damage your brand, beware of these 9 fatal signs.
A business that is making money will have healthy profit margins and working with those margins enables it to work flexibly.
If you are looking to create an eCommerce business then you’ll need to make sure that your site provides your customers with a seamless shopping experience.
There are two methods you can use for eCommerce fulfilment. Own brand drop shipping or own branded goods. Both of these methods have positives and negatives
You can’t force customers to spend money with you, however, you can use impulse factors to nudge customers into increasing their Average order value.
eCommerce profit margins can be calculated using a range of different techniques. In this article, we will discuss the best way for you to calculate your eCommerce Profit Margins from your sales. This is certainly something that you should be monitoring.
Google Analytics gives a deep understanding of customers. We’ll explore how to recognise an opportunity for optimisations and suggest methods for results.