Fashion shopping behaviour of today: How it works
Unlike traditional advertising platforms like billboard ads, magazine ads, and television commercials, the advent of the internet brought a remarkably radical change to the concept of buying and selling. The ability of the consumer to shop with their mobile devices anywhere and anyhow they want brings in a whole new level of comfortability to the […]
Headless Commerce: the new eCommerce?
The introduction of eCommerce has changed the concept of buying and selling. Entrepreneurs all over the world are taking advantage of all the available opportunities, even going as far as creating new strategies that can work in favour of their businesses. Technology itself is promising more in the years to come, with vending machines, gaming […]
Why Your Online Store Is not Generating as much Revenue as Your Shop
Your retail business expanded into the world of eCommerce, but sales aren’t what you thought they would be. In fact, your retail locations still outsell your online store. Your company has invested in Search Engine Optimisation (SEO) and pay-per-click (PPC) advertisements, and yet the sales just aren’t there. Don’t despair; there are a few common […]
Our pick of the latest eCommerce KPIs and Benchmarks
It’s 2020, new year, new ambitions. And when it comes to running an eCommerce website, your strength lies in your ability to understand your numbers, how they measure up with your objectives and what you can do to reach your goals as you implemnet your entire eCommerce marketing strategy.
Tactics for Building an eCommerce Website from Offline Sales
If you own a physical shop that is on the high street or an out-of-town location then you have the chance to take advantage of eCommerce for high street shops. You already own a business and have a physical property and that means that the foundations of an e-commerce website are already there.
How to Strengthen Brand Loyalty with HubSpot
With a universe of eCommerce retailers populating cyberspace, it is often hard for a company to stand out from its competitors. The answer lies not just with vast marketing campaigns, but to keep the customers you already have. Turning one purchase customers into recurring customers can require time and effort, but using HubSpot can both […]
5 Ways SaaS companies use HubSpot for better Marketing
Whichever industry your SaaS is targeting, from finance to security or healthcare facilities to customer service, it’s essential to build up credibility over time, create touch-points with decision makers and effectively manage your sales cycle
There’s Never Been a Better Time to Start an eCommerce Website
Whether you are someone new who is looking to venture into the world of eCommerce websites or you are someone who has a business and wants to expand into the online environment then now is the time to start an eCommerce site.
Growth Driven Web Design – What it Means
It has been the same for years at your company, you hire someone to design a new website, and you let it sit for three years before you repeat the process and find another company who will re-design your site at the lowest possible price. Your company’s website sits idle until the next scheduled re-design, […]
Dropshipping Vs Holding Your Own Stock
A decision to move into the eCommerce space is a decision that should not be taken lightly. After all, starting any kind of business is a bold move and sometimes, fortune does favour the brave. However, e-commerce business can take many different forms and with options available, it might seem like it is quite confusing […]
How to Start an e-Commerce Business
Starting an e-commerce business is an exciting yet daunting challenge but one that can prove to be exceptionally rewarding if you get it right. Of course, getting it right requires you to make the right decisions along the way and that begins with understanding how to start an e-commerce business.
The Competitive Advantage of Automated Marketing
Businesses with a digital presence cannot underestimate the power of keeping up with digital marketing. It is no longer enough to simply have a website, even if it’s transactional, it won’t be enough to keep audiences engaged or guarantee a predictable growth in revenue. The good news is, business growth and revenue stability can be […]
What are the Different e-Commerce Methods?
For any person that is considering starting an online e-commerce business, they might have a one-track mind concerning the options available to them. However, e-commerce is anything but one directional because there is more to it.
What is the Best eCommerce Platform to Use with a Small Budget?
If you are a small business or a startup with plans of going into eCommerce, then you need to consider which platform best suits your needs. Your first question is likely to be “what is the best eCommerce platform to use with a small budget?” You need a platform that can help get your business […]
Slow Loading Sites Can Kill eCommerce
Our company has invested time and capital to ensure that your eCommerce website has both appealing content and vivid, attention-getting graphics, and you expect your store to be successful. All of that work you put into your site will be for nought if it doesn’t load swiftly enough. In an age where user attention spans […]
How to Choose which Products to Sell on your Website
So, you have decided that you want to move into the world of e-commerce but now you are at the point of deciding on the best items to sell on your website.
Basic eCommerce Conversion Optimisation Tips
Converting visitors into fully paying customers is not as much of a mystery as many might consider it to be, once you’ve set your business growth goals and know what you’re aiming for. The aim of an e-commerce business is to offer customers value for money while proving just why they are also better than […]
What e-Commerce Platform Should You Use?
Starting an e-commerce business is a challenge but you wouldn’t be here if you were not someone who likes a challenge. In amongst deciding which marketing campaigns to use or which e-commerce methods work best, you have another important decision to make – which e-commerce website builder is best?
What is the True Cost of an eCommerce Startup?
Starting an e-commerce business is a pipe dream for many but for others, it is a chance to do something different and make money at the same time. While it is all about finding the right niche and products to sell, it is also about understanding all eCommerce startup costs.
Is EKM a Good Choice for UK Store Owners
Choosing the right eCommerce platform If you are an aspiring business owner in the UK who is thinking about setting up an eCommerce website, right now you’re probably trying to sort out which platform would be best for you. The fact is that you know that your shop needs to have certain features and look […]
It is Not Too Early to Start Looking At Lead Generation Tools for 2020
And, you should probably start planning Now that the Autumn has arrived its time to start planning a growth marketing strategy for your website in 2020. Lead generation is essential to expanding your business, so it should always be near or the top of your list. Let’s have a look at two of the best tools […]
Benefits of Integrating Shopify With HubSpot
Can HubSpot actually integrate with Shopify? If you’ve ever heard about HubSpot but never used the SaaS, you’ll have likely heard the phrase inbound marketing thrown around before. You may be aware that it is an all in one marketing platform which lets you optimise content, and nurture leads until they convert to customers. Tools […]
Q: Why do businesses fail? I always give the same answer…
My role in Xune is ever shifting, and most days I end up doing a bit of everything, but what I enjoy most is teaching and educating entrepreneurs, business owners and fledgling marketing teams. A lot of questions get thrown back and forth and in general the tone is one of discovery and seeing where […]
Pros and Cons: Migrating an eCommerce Website vs Updating it
Why might you want to migrate or update an eCommerce Website One of the reasons you may have found yourself considering making changes on your website could be due to the recent SCA changes that come into force on 14 September 2019. Every eCommerce website will find itself needing to be compliant with Strong Customer […]
Why SCA is Just the Push You Need to Upgrade Your eCommerce Website
But first, is upgrading your eCommerce website actually necessary?
Strong Customer Authentication – What is SCA, and why should you care
Fraud is a growing problem in the realm of cyberspace, and most of us have been affected by it in one way or another. Seeing money disappear from your bank account due to purchases you didn’t make is an unnerving experience. With that kind of security issue in mind, the EU has mandated a policy […]
How to write killer product descriptions that convert
Maybe your eCommerce company has invested time and effort in its search engine optimisation (SEO) efforts, and those efforts lead to clicks on your website, and even product or service pages, but you are still finding there is a lack of conversions. The most likely culprit for customers failing to purchase your products or services […]
How to generate more leads with Google My Business
Google My Business is an often-underutilised tool that can generate more leads for your business. As well as being a good source of digital visiblity and lead generation, the only cost involved is time to keep it looking fresh and up to date. With expenses like hiring a Search Engine Optimisation expert, or using […]
Creating Strong Conversion Funnels Through Growth Marketing
Your business will remain stagnant if it is unable to consistently convert leads into customers, creating strong conversion funnels will give you the chance to achieve this. All businesses need to consider customer retention and reducing churn, attracting new customers is also essential for stability and revenue growth year on year.
Reactivate lapsed customers with email automation
Unlocking the latent customer lifetime value of your past customers Have you ever looked back through your past customer history and counted the revenue you’d bring into your business if you got even 20% of them to reorder with you this month or the next? Email automation could really help you bring in that extra […]
eCommerce Marketing Automation: How to Up-sell, Cross-sell
Presuming you’ve already avoided some of the more obvious signs your website is harming your brand credibility. You could still be leaving money on the table, it’s time to get some insights into what the bigger companies are using right now to dominate the eCommerce space. What’s your next 12 month eCommerce marketing sprint looking like? […]
9 Things to prevent your website from harming your brand credibility
Many older and traditional websites are full of problems which masquerade as warning signs to your website visitors and can affect your brand credibility to a huge extent. There can be more than one root cause of some of these problems, but first impressions count online just as much as they do in the real […]
Make more profit from website sales: Breaking through price barriers
Your motivations to serve and help I hope are pure, yet you and every other business owner would not be telling the truth if they said that they did not run a business for money because a business without money is a business that will fail. Successful businesses will always put its customers at the […]
4 Things You Need To Ask Your eCommerce Website Developer
If you are looking to create an eCommerce business or even add on an eCommerce element to an existing business then you’ll need to make sure that your website provides you and your customers with a seamless shopping experience.
How to Drop Ship your own Branded Goods with a Fulfilment Company
Owning an business comes with a number of challenges, from creating an effective digital marketing strategy to setting SMART goals to propel you forward. If your company sells its products online then another consideration is the decision of how to fulfil your online orders and long term storage of stock. You may have considered and […]
How to Increase Average Order Value in 2019
You can effectively increase your average order value (AoV) by making use of common eCommerce practices like bundling, cross-selling and upselling.
How to Calculate eCommerce Profit margins from Sales
eCommerce profit margins from sales can be calculated by the price you sell your product for minus your Landed Cost, your Cost per Acquisition and your Cost of Shipping. The figure you have left is your per item profit which can be multiplied by your total amount of sales (or projected sales) to get your […]
Quick-Win: Using eCommerce analytics to find areas of improvement
eCommerce Impulse Factors: what makes customers buy online
7 Compelling reasons: Is Shopify worth it? UK
Shopify is one of the biggest and leading giants in the E-Commerce world. From a template-based site builder offering cheap Shopify web designs to a powerful analytics tool. It is your one-stop E-Commerce platform providing just about everything you need to build and grow your web store.