What is a Digital Marketing Plan? Everything You Need to Know
“Digital Marketing inspires internet users to become customers” – for people to know you exist your business needs to have a presence in the world, interacting with your potential customers and building relationships between people and your brand.
Ultimate Guide to Growth Goals that Increase Business Revenue
There are many factors to take into account when giving yourself growth goals. This article is a guide to growth goals, that can subsequently increase business revenue and drive sales to your company.
Ultimate Guide to Building a Customer Persona that Enhances Your Business
A customer persona is a semi-fictional representation of your ideal potential customer. Understanding your ideal customer means that you can tailor content to your visitors and create fantastic products and services that people will love.
Headless Commerce: the new eCommerce?
One of the newly discussed and least understood buzzwords in eCommerce is ‘headless eCommerce’ and it has been comfortably providing more options for brands.
Why Your Online Store Is not Generating as much Revenue as Your Shop
Your sales aren’t what you thought they’d be? Here are a few common issues that could be affecting how much revenue your eCommerce business is making.
Our pick of the latest eCommerce KPIs and Benchmarks
Knowledge of the latest eCommerce benchmarks is key to success. We’d like you to take a look at three metrics that should be of utmost concern for you.
Tactics for Building an eCommerce Website from Offline Sales
To grow your business you need to understand how to add an eCommerce website to a physical shop. Change showroom sales to eCommerce sales, how do you do this?
How to Strengthen Brand Loyalty with HubSpot
Turning one purchase customers into recurring ones can take time and effort. HubSpot offers a variety of tools to better connect and build brand loyalty.
5 Ways SaaS Companies Use HubSpot for Better Marketing
It’s essential to build up credibility over time, create touch-points and effectively manage sales cycles. SaaS companies using HubSpot to boost their marketing.
There’s Never Been a Better Time to Start an eCommerce Website
Whether you’re someone new venturing into eCommerce or you want to expand your business to online, now is the time to start an eCommerce site.
Growth Driven Web Design – What it Means
It has been the same for years at your company, you hire someone to design a new website, and you let it sit for three years before you repeat the process and find another company who will re-design your site at the lowest possible price. Your company’s website sits idle until the next scheduled re-design, […]
Dropshipping Vs Holding Your Own Stock
Should you drop ship or hold your own stock? Both methods have their positives and negatives but it’s best to move forward with an understanding of both.
How to Start an e-Commerce Business
Starting an eCommerce business is exciting but getting it right begins with understanding how to start an eCommerce business. So, how do you do it?
The Competitive Advantage of Automated Marketing
Businesses with a digital presence can’t underestimate digital marketing. It is no longer enough to simply have a website.
What are the Different e-Commerce Methods?
While eCommerce in its simplest form is selling items, making sales and generating a profit online, your journey to that point is extremely important.
What is the Best eCommerce Platform to Use with a Small Budget?
If you are a small business or a startup with plans of going into eCommerce, then you need to consider which platform best suits your needs.
Slow Loading Sites Can Kill eCommerce
In an age where user attention spans are measured in single-digit seconds, load time must be blindingly fast enough for the user on the eCommerce site.
How to Choose which Products to Sell on your Website
There are thousands of products to choose from that all cover different industries. There are things to consider before choosing what to sell on your website.
Basic eCommerce Conversion Optimisation Tips
Conversion Rate Optimisation is an especially important factor for eCommerce growth. Here are some tips for converting visitors into fully paying customers.
What e-Commerce Platform Should You Use?
When it comes to e-commerce, you specifically need a site that works as an online shop. The platform you choose is vital to an e-commerce store.
What is the True Cost of an eCommerce Startup?
If you want a self-funded eCommerce website with your own stock then you are going to need to put your hard-earned cash forward to fund this venture.
Is EKM a Good Choice for UK Store Owners
If you are an aspiring eCommerce business owner in the UK you’re probably trying to sort which platform is best. Is EKM a good choice for UK Store Owners?
It is Not Too Early to Start Looking At Lead Generation Tools for 2020
Time to start planning a growth marketing strategy. Lead generation is vital to expand your business, let’s see two great tools to help you generate leads.
Benefits of Integrating Shopify With HubSpot
If your company is eCommerce based and you are already using Shopify, let’s look at why integrating Shopify with HubSpot may make sense for you.
Q: Why Do Businesses Fail? I Always Give the Same Answer…
Businesses can fail as easily as they are created. There are many explanations for this on the internet, but we always give the same answer. Read this article to get a better understanding of failed business and how you can avoid this with your own endeavours.
Pros and Cons: Migrating an eCommerce Website vs Updating it
Migrating or updating an eCommerce website, which is best? Before you decide, keep reading for some considerations that will help you make the right decision.
Why SCA is Just the Push You Need to Upgrade Your eCommerce Website
If your company’s eCommerce website has been thriving, you may not have felt the need to upgrade it in a long time. However, this shouldn’t be your attitude.
Strong Customer Authentication – What is SCA, and why should you care
The EU has mandated a policy known as SCA to help combat fraud. Let’s take a look at what SCA is and what it means to eCommerce companies.
How to Write Killer Product Descriptions That Convert
Product descriptions are vital to conversions, but they can be neglected. See how to create killer product descriptions that increase your conversion rate.
How to generate more leads with Google My Business
A good source of digital visibility and lead generation, your business should not ignore this valuable tool. Why is Google My Business so valuable?
Creating Strong Conversion Funnels Through Growth Marketing
Your business will remain stagnant if it’s unable to consistently convert leads into customers, creating strong conversion funnels is how you can do this.
Reactivate lapsed customers with email automation
It’s between 5 and 25 times cheaper to retain an existing customer than acquire a new one. Here I’ll discuss email marketing and marketing automation tips.
eCommerce Marketing Automation: How to Up-sell, Cross-sell
What do you know about up-selling and cross-selling? Investing in tactics which target existing customers is dynamite for growing your company revenue.
9 Things to prevent your website from harming your brand credibility
Older websites are full of problems and can affect brand credibility. To make sure your website doesn’t damage your brand, beware of these 9 fatal signs.
Make more profit from website sales: Breaking through price barriers
A business that is making money will have healthy profit margins and working with those margins enables it to work flexibly.
4 Things You Need To Ask Your eCommerce Website Developer
If you are looking to create an eCommerce business then you’ll need to make sure that your site provides your customers with a seamless shopping experience.
How to Drop Ship your own Branded Goods with a Fulfilment Company
There are two methods you can use for eCommerce fulfilment. Own brand drop shipping or own branded goods. Both of these methods have positives and negatives
How to Increase Average Order Value in 2020
You can’t force customers to spend money with you, however, you can use impulse factors to nudge customers into increasing their Average order value.
How to Calculate eCommerce Profit Margins from Sales
eCommerce profit margins can be calculated using a range of different techniques. In this article, we will discuss the best way for you to calculate your eCommerce Profit Margins from your sales. This is certainly something that you should be monitoring.
Quick-Win: Using eCommerce analytics to find areas of improvement
Google Analytics gives a deep understanding of customers. We’ll explore how to recognise an opportunity for optimisations and suggest methods for results.