Basics of eCommerce Websites (Choosing Your Platform)
eCommerce has taken the world by storm the past couple of decades. From the giants like eBay and Amazon, to even the smaller companies, it has been nothing short of success. Revitalising the shopping and retail industry, eCommerce has had a big impact on how we buy our products.
Speed up your Shopify website (the easy way)
Is your Shopify website slow? Having a slow website can affect many aspects of what you are trying to achieve, whether it be traffic or the user experience. It is a factor that is often overlooked by business owners. However, the speed of your Shopify website is not something to be overlooked. There are many […]
Optimising your eCommerce product images (for dummies)
Images are the single most important factor to determine how successful an eCommerce website is. In an industry in which customers want the best idea of the product they are receiving, the photos you use are extremely important. They can make or break your website’s performance. eCommerce has taken the world by storm, with many […]
The Benefits of Nurturing Existing Customers & How You Can Do It Effectively
You probably agree, no one wants to lose customers. Each customer is a company asset and you’ve invested in researching and developing your ideal customer persona. It’s easy to overlook the business resources that have won that customer. Whether it was through marketing, paid advertising, your sales team or all three – once won, customer […]
How to Grow a Following on Social Media (The Correct Way)
Social Media has had a significant impact on the world we live in today. It is estimated that 2.89 billion people use Facebook, WhatsApp, Instagram, or Messenger each month. This makes social media one of the biggest markets that a business can enter. Businesses and entrepreneurs have gained millions of followers through social media, meaning […]
Speed Testing: How to Optimise Your Website
Congratulations! You have created your website. Now what? The site is published and you may be starting to get some traffic, but not as much as expected. There are many reasons why this could be, one of them being the speed. “But my website IS fast. It is made using the newest web builder” which […]
How To Utilise SocialPilot to Gain Traffic
We are now in 2020, so I would assume that the majority of businesses use social media. Whether it is to gain a consumer base or just to bring awareness to the company, social media is a very powerful tool that is important in the modern era of business today. However, for many people, using […]
What I’ve Learned about Digital Marketing (First Week as an Apprentice)
My first week as a Digital Marketing Apprentice has been exciting to say the least. Aside from the negative impact the coronavirus outbreak has had, forcing myself to work from home, I have enjoyed observing and working with Xune. So far, I have done Web Design via WordPress, Yoast SEO for blog posts and created […]