Smartphone with new email message from email marketing software
Email Marketing
Elliot Scatena

The Evolution of Email Automation

Email automation has come from humble beginnings… The first-ever email marketing chain sent out on-masse dates all the way back to 1978 to sell digital equipment machines. Sending to around 400 email addresses. Not bad for a first attempt! This post will give a lesson in the history of Email automation, it’s evolution and why it is the future of digital marketing.

Read More »
An email envelope symbol to represent email automation
Email Marketing
Maggie Atkinson

Xune Solutions’ Email Automation Series: Episode Two – How to Sell Email Automation to a Sceptic

Despite the overwhelming evidence, benefits, advantages and results that email automation can bring, there are some people who are still sceptical about email automation for their business. You might be passionate about getting your business to utilise the wonders that email automation can work but some colleagues may disagree, so how do you sell email automation to a sceptic?

Read More »
Benefits of Email Marketing: A Must For Small Businesses
Email Marketing
Spencer Booth

Benefits of Email Marketing: A Must For Small Businesses

Email Marketing has transformed the online business landscape for good. In this article, we will go over these benefits and expand on why you should invest into Email Marketing. It can have an astounding impact on your marketing and subsequent sales/leads.

Read More »
Image demonstrating Inbound Marketing lead nurturing, via mail automation
Email Marketing
Maggie Atkinson

How Does Email Automation Help Lead Generation

Email automation is commonly used amongst marketers to effectively generate leads, but how and why does email automation help with the process of lead generation? It’s a great question, as here at Xune we use email automation for this very reason! We’re going to delve into what lead generation is, why it’s important, email automation and its benefits and how the two tied together can effectively create a magnificent tool to generate leads.

Read More »
open laptop with 3D puzzle globe
Email Marketing
Maggie Atkinson

10 Principles of Psychology You Can Use to Improve Your Email Automation

Psychology has been used in marketing for years, why? The simple answer – it works. Whilst every customer is unique, there are some general principles that the majority of people will respond to in the same, predictable way. As this is the case, you can use this to your advantage to enhance your email automation.

Read More »
How does email automation help e-commerce
Email Marketing
Elliot Scatena

How Does Email Automation Help eCommerce

It is becoming increasingly clear that the benefits of email automation make this technology a no brainer for all eCommerce businesses. Our Email Marketing software, [email protected] is the perfect tool for any eCommerce business that wants growth, but how does it help eCommerce? Here’s why:

Read More »
Optimising your eCommerce product images
Email Marketing
Spencer Booth

What is Email Automation and Why Does it Matter?

Email Automation has become a standard channel for growth in digital marketing, yet many are still oblivious to the benefits of using it and what it can do for your business. It is one of the most effective ways for a business to create a relationship with a customer.

Read More »