Conversion rate optimisation involves strengthening and boosting your eCommerce website’s design, layout, ease of use and content. Doing this will enable you to get the best conversions possible for your online shop.
You probably agree, no one wants to lose customers. Each customer is a company asset and you’ve invested in researching and developing your ideal customer persona. It’s easy to overlook the business resources that have won that customer. Whether it was through marketing, paid advertising, your sales team or all three – once won, customer […]
As a business, you need to stand out from the crowd in order to grab people’s attention. Your USP is how you distinguish yourself from your business competitors in order to get on top. You may be asking yourself, how do you know what your unique selling point is? We’ll go through how you can […]
We are now in 2020, so I would assume that the majority of businesses use social media. Whether it is to gain a consumer base or just to bring awareness to the company, social media is a very powerful tool that is important in the modern era of business today. However, for many people, using […]
My first week as a Digital Marketing Apprentice has been exciting to say the least. Aside from the negative impact the coronavirus outbreak has had, forcing myself to work from home, I have enjoyed observing and working with Xune. So far, I have done Web Design via WordPress, Yoast SEO for blog posts and created […]
With a universe of eCommerce retailers populating cyberspace, it is often hard for a company to stand out from its competitors. The answer lies not just with vast marketing campaigns, but to keep the customers you already have. Turning one purchase customers into recurring customers can require time and effort, but using HubSpot can both […]
Whichever industry your SaaS is targeting, from finance to security or healthcare facilities to customer service, it’s essential to build up credibility over time, create touch-points with decision makers and effectively manage your sales cycle
And, you should probably start planning Now that the Autumn has arrived its time to start planning a growth marketing strategy for your website in 2020. Lead generation is essential to expanding your business, so it should always be near or the top of your list. Let’s have a look at two of the best tools […]
Maybe your eCommerce company has invested time and effort in its search engine optimisation (SEO) efforts, and those efforts lead to clicks on your website, and even product or service pages, but you are still finding there is a lack of conversions. The most likely culprit for customers failing to purchase your products or services […]
Your company’s brand is one of its most valuable assets in the information age. It has its own set of assets that need to be tracked to in order to ensure that they are being used in the right way, and there are no discrepancies when it comes to your branding. In the digital […]
Google My Business is an often-underutilised tool that can generate more leads for your business. As well as being a good source of digital visiblity and lead generation, the only cost involved is time to keep it looking fresh and up to date. With expenses like hiring a Search Engine Optimisation expert, or using […]
In May 2019 the chief digital officer at PVH’s made a bold statement on Google Marketing Live, it is the end of digital marketing. Marie Gulin-Merle made this bold statement and went on to explain that digital marketing can’t be looked at by itself, marketing is just marketing.
What is pipeline generation?
A Digital Marketing Plan is the effort of raising awareness and knowledge of your company and brand online. Its a term that covers a wide variety of traffic generating and engagement efforts across multiple channels, for example, email marketing, social media and blogging are all effective examples of attracting strangers onto your site to become […]
98% of people’s online journey’s begin in search, people go to the internet with questions and they expect answers. Not just any answer, but a relevant one on a website that performs well and even then, there is enough information available online for people to expect content and blogs to be tailored to their search […]