Nowadays many people prefer to shop online rather than go to physical shops, it saves time on getting to the actual shop and money from unnecessary travel expenses. That’s why selling your products online increases the chances of getting successful regular purchases from customers.
eCommerce marketing involves getting your product out there. The real value comes when brand influence begins to grow your business organically. Clients, affiliates, influencers and partners can make recommendations and positive reviews about you which will help bring in more valuable customers. By starting an affiliate marketing program, eCommerce stores can drive more traffic consistently […]
Generally, every marketing plan aims at getting new customers on their list with the ultimate goal of moving every subscriber from the unprofitable group into a profitable group. Marketers can acquire new subscribers and point their attention to available products by sending personalised emails with individualised content. Working with the right audience segments, they send […]
eCommerce has taken the world by storm the past couple of decades. From the giants like eBay and Amazon, to even the smaller companies, it has been nothing short of success. Revitalising the shopping and retail industry, eCommerce has had a big impact on how we buy our products.
Shopify is a leading e-commerce platform designed to help businesses set up stores and sell online. Popular for its low startup cost and easy-to-use interface, Shopify caters to every business type. With a monthly subscription, you can create and develop an online store via which you can promote, sell, and ship your products.
Is your Shopify website slow? Having a slow website can affect many aspects of what you are trying to achieve, whether it be traffic or the user experience. It is a factor that is often overlooked by business owners. However, the speed of your Shopify website is not something to be overlooked. There are many […]
Conversion rate optimisation involves strengthening and boosting your eCommerce website’s design, layout, ease of use and content. Doing this will enable you to get the best conversions possible for your online shop.
A Brief Intro to eCommerce A/B Testing A/B testing, also known as split testing, is an effective way to investigate and determine which design, functionality and content on your page is deemed the most successful to optimize your business. Using this, you can test variations of your page, or elements on your page, to see […]
What Are Abandoned Cart Emails Abandoned cart emails are automated emails sent to customers who added items to their online shopping cart but then exited the site without purchasing. They are a greatly effective conversion optimisation technique in the eCommerce world as they reactivate lapsed customers. This reminder email, while they’re still in a buying […]
Images are the single most important factor to determine how successful an eCommerce website is. In an industry in which customers want the best idea of the product they are receiving, the photos you use are extremely important. They can make or break your website’s performance. eCommerce has taken the world by storm, with many […]
Ever wish you could turn uncertainty into certainty? Data is the answer. If you can add more information into your business decision making then it stands to reason you are more likely to see success. Analytics tools are excellent to utilise for gaining insight, improving your website and evaluating how well your business is doing. […]
As a business, you need to stand out from the crowd in order to grab people’s attention. Your USP is how you distinguish yourself from your business competitors in order to get on top. You may be asking yourself, how do you know what your unique selling point is? We’ll go through how you can […]
You’ve got your eCommerce business up and running, it’s been steadily growing for a while now but you’ve noticed the growth slowing. How do you keep up the momentum of your business? Constantly evolving and improving your website is essential to sustaining your business and generating revenue. We’ll go through different ways you can introduce […]
The introduction of eCommerce has changed the concept of buying and selling. Entrepreneurs all over the world are taking advantage of all the available opportunities, even going as far as creating new strategies that can work in favour of their businesses. Technology itself is promising more in the years to come, with vending machines, gaming […]
Writing blogs can be a daunting task. Especially considering how hard it is to keep a reader engaged. Yet, many blogs get posted daily garnering much traffic to websites. Blogs are key in gaining new website visitors, many of them later becoming customers. A blog is ideal for growth, as it allows you to inform […]
Your retail business expanded into the world of eCommerce, but sales aren’t what you thought they would be. In fact, your retail locations still outsell your online store. Your company has invested in Search Engine Optimisation (SEO) and pay-per-click (PPC) advertisements, and yet the sales just aren’t there. Don’t despair; there are a few common […]
It’s 2020, new year, new ambitions. And when it comes to running an eCommerce website, your strength lies in your ability to understand your numbers, how they measure up with your objectives and what you can do to reach your goals as you implemnet your entire eCommerce marketing strategy.
High Street shopping over the past decade has seen a sharp decline in the number of customers who do their shopping in person. Some retail locations who thrived for half a century or more are either fading away or already have closed their doors due to the rise in eCommerce. There’s so many reasons customers […]
If you own a physical shop that is on the high street or an out-of-town location then you have the chance to take advantage of eCommerce for high street shops. You already own a business and have a physical property and that means that the foundations of an e-commerce website are already there.
Whether you are someone new who is looking to venture into the world of eCommerce websites or you are someone who has a business and wants to expand into the online environment then now is the time to start an eCommerce site.
A decision to move into the eCommerce space is a decision that should not be taken lightly. After all, starting any kind of business is a bold move and sometimes, fortune does favour the brave. However, e-commerce business can take many different forms and with options available, it might seem like it is quite confusing […]
Starting an e-commerce business is an exciting yet daunting challenge but one that can prove to be exceptionally rewarding if you get it right. Of course, getting it right requires you to make the right decisions along the way and that begins with understanding how to start an e-commerce business.
For any person that is considering starting an online e-commerce business, they might have a one-track mind concerning the options available to them. However, e-commerce is anything but one directional because there is more to it.
If you are a small business or a startup with plans of going into eCommerce, then you need to consider which platform best suits your needs. Your first question is likely to be “what is the best eCommerce platform to use with a small budget?” You need a platform that can help get your business […]
Our company has invested time and capital to ensure that your eCommerce website has both appealing content and vivid, attention-getting graphics, and you expect your store to be successful. All of that work you put into your site will be for nought if it doesn’t load swiftly enough. In an age where user attention spans […]
Converting visitors into fully paying customers is not as much of a mystery as many might consider it to be, once you’ve set your business growth goals and know what you’re aiming for. The aim of an e-commerce business is to offer customers value for money while proving just why they are also better than […]
Starting an e-commerce business is a pipe dream for many but for others, it is a chance to do something different and make money at the same time. While it is all about finding the right niche and products to sell, it is also about understanding all eCommerce startup costs.
Choosing the right eCommerce platform If you are an aspiring business owner in the UK who is thinking about setting up an eCommerce website, right now you’re probably trying to sort out which platform would be best for you. The fact is that you know that your shop needs to have certain features and look […]
Can HubSpot actually integrate with Shopify? If you’ve ever heard about HubSpot but never used the SaaS, you’ll have likely heard the phrase inbound marketing thrown around before. You may be aware that it is an all in one marketing platform which lets you optimise content, and nurture leads until they convert to customers. Tools […]
Why might you want to migrate or update an eCommerce Website One of the reasons you may have found yourself considering making changes on your website could be due to the recent SCA changes that come into force on 14 September 2019. Every eCommerce website will find itself needing to be compliant with Strong Customer […]
But first, is upgrading your eCommerce website actually necessary?
Fraud is a growing problem in the realm of cyberspace, and most of us have been affected by it in one way or another. Seeing money disappear from your bank account due to purchases you didn’t make is an unnerving experience. With that kind of security issue in mind, the EU has mandated a policy […]
Maybe your eCommerce company has invested time and effort in its search engine optimisation (SEO) efforts, and those efforts lead to clicks on your website, and even product or service pages, but you are still finding there is a lack of conversions. The most likely culprit for customers failing to purchase your products or services […]
Unlocking the latent customer lifetime value of your past customers Have you ever looked back through your past customer history and counted the revenue you’d bring into your business if you got even 20% of them to reorder with you this month or the next? Email automation could really help you bring in that extra […]
Presuming you’ve already avoided some of the more obvious signs your website is harming your brand credibility. You could still be leaving money on the table, it’s time to get some insights into what the bigger companies are using right now to dominate the eCommerce space. What’s your next 12 month eCommerce marketing sprint looking like? […]
Longstanding retailers on our high streets can no longer rely on footfall and widespread store locations to maintain and exceed revenue expectations past 2019. It’s time to focus on bringing their eCommerce up to speed. Companies like M&S have followed this trajectory as they announced that they will close 100 stores by 2022 to support […]
Did you know that global eCommerce retail sales are predicted to reach $4.5trillion by 2021? (Shopify Plus, 2019) – is your slice of the pie currently where you want it to be? Europe is the worlds third largest eCommerce market and as buyers look to buy domestically and further afield.
What does your digital marketing strategy say about where your company is heading in 2020? Research suggests that companies looking to maintain or grow their digital revenue needs to invest 10-30% of their annual revenue into digital marketing efforts (HubSpot, 2018).
Your motivations to serve and help I hope are pure, yet you and every other business owner would not be telling the truth if they said that they did not run a business for money because a business without money is a business that will fail. Successful businesses will always put its customers at the […]
Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your industry. Market research is defined as ‘the action or activity of gathering information about consumers’ needs and preferences’. Wherever you are in the business process, research and data can fuel […]