Finding and Using eCommerce Marketing Affiliates

ecommerce marketing affiliates

eCommerce marketing involves getting your product out there. The real value comes when brand influence begins to grow your business organically. Clients, affiliates, influencers and partners can make recommendations and positive reviews about you which will help bring in more valuable customers. By starting an affiliate marketing program, eCommerce stores can drive more traffic consistently […]

Email Marketing Basics: Re-monetising Your Past Customers

email marketing eCommerce re-monetising

Generally, every marketing plan aims at getting new customers on their list with the ultimate goal of moving every subscriber from the unprofitable group into a profitable group. Marketers can acquire new subscribers and point their attention to available products by sending personalised emails with individualised content. Working with the right audience segments, they send […]

Basics of eCommerce Websites (Choosing Your Platform)

choose ecommerce platform

eCommerce has taken the world by storm the past couple of decades. From the giants like eBay and Amazon, to even the smaller companies, it has been nothing short of success. Revitalising the shopping and retail industry, eCommerce has had a big impact on how we buy our products.

All the Shopify Apps You Need to Have

top shopify apps

Shopify is a leading e-commerce platform designed to help businesses set up stores and sell online. Popular for its low startup cost and easy-to-use interface, Shopify caters to every business type. With a monthly subscription, you can create and develop an online store via which you can promote, sell, and ship your products.

Speed up your Shopify website (the easy way)

Speed up your Shopify website

Is your Shopify website slow? Having a slow website can affect many aspects of what you are trying to achieve, whether it be traffic or the user experience. It is a factor that is often overlooked by business owners.  However, the speed of your Shopify website is not something to be overlooked. There are many […]

The Basics of CRO (Conversion Rate Optimisation)

Conversion rate optimisation

Conversion rate optimisation involves strengthening and boosting your eCommerce website’s design, layout, ease of use and content. Doing this will enable you to get the best conversions possible for your online shop.

The Basics of A/B Testing Your eCommerce Website

basics of A/B testing

A Brief Intro to eCommerce A/B Testing A/B testing, also known as split testing, is an effective way to investigate and determine which design, functionality and content on your page is deemed the most successful to optimize your business. Using this, you can test variations of your page, or elements on your page, to see […]

Abandoned Cart Emails: Getting It Right First Time

abandoned cart email

What Are Abandoned Cart Emails  Abandoned cart emails are automated emails sent to customers who added items to their online shopping cart but then exited the site without purchasing. They are a greatly effective conversion optimisation technique in the eCommerce world as they reactivate lapsed customers. This reminder email, while they’re still in a buying […]

Optimising your eCommerce product images (for dummies)

optimising product images

Images are the single most important factor to determine how successful an eCommerce website is. In an industry in which customers want the best idea of the product they are receiving, the photos you use are extremely important. They can make or break your website’s performance. eCommerce has taken the world by storm, with many […]

Getting Started With Google Analytics

analytics to keep your eCommerce business strong

Ever wish you could turn uncertainty into certainty? Data is the answer. If you can add more information into your business decision making then it stands to reason you are more likely to see success. Analytics tools are excellent to utilise for gaining insight, improving your website and evaluating how well your business is doing. […]

How To Create Your Unique Selling Point

Foundations and Environment of a new eCommerce website.

As a business, you need to stand out from the crowd in order to grab people’s attention. Your USP is how you distinguish yourself from your business competitors in order to get on top. You may be asking yourself, how do you know what your unique selling point is? We’ll go through how you can […]

How to keep your eCommerce Business Going Strong

How to keep your eCommerce business going strong

You’ve got your eCommerce business up and running, it’s been steadily growing for a while now but you’ve noticed the growth slowing. How do you keep up the momentum of your business? Constantly evolving and improving your website is essential to sustaining your business and generating revenue. We’ll go through different ways you can introduce […]

Headless Commerce: the new eCommerce?

Headless commerce

The introduction of eCommerce has changed the concept of buying and selling. Entrepreneurs all over the world are taking advantage of all the available opportunities, even going as far as creating new strategies that can work in favour of their businesses. Technology itself is promising more in the years to come, with vending machines, gaming […]

eCommerce: How to Write a Successful Blog to Promote your Website

eCommerce: How to Write a Successful Blog to Promote your Website

Writing blogs can be a daunting task. Especially considering how hard it is to keep a reader engaged. Yet, many blogs get posted daily garnering much traffic to websites. Blogs are key in gaining new website visitors, many of them later becoming customers. A blog is ideal for growth, as it allows you to inform […]

Why Your Online Store Is not Generating as much Revenue as Your Shop

Online store not generating much revenue

Your retail business expanded into the world of eCommerce, but sales aren’t what you thought they would be. In fact, your retail locations still outsell your online store. Your company has invested in Search Engine Optimisation (SEO) and pay-per-click (PPC) advertisements, and yet the sales just aren’t there. Don’t despair; there are a few common […]

Our pick of the latest eCommerce KPIs and Benchmarks

Our pick of the latest eCommerce KPIs and Benchmarks

It’s 2020, new year, new ambitions. And when it comes to running an eCommerce website, your strength lies in your ability to understand your numbers, how they measure up with your objectives and what you can do to reach your goals as you implemnet your entire eCommerce marketing strategy.

What the Reports Tell Us About How High Street Shopping is Changing

What the Reports Tell Us About How High Street Shopping is Changing

High Street shopping over the past decade has seen a sharp decline in the number of customers who do their shopping in person. Some retail locations who thrived for half a century or more are either fading away or already have closed their doors due to the rise in eCommerce. There’s so many reasons customers […]

Tactics for Building an eCommerce Website from Offline Sales

Tactics for Building an eCommerce Website from Offline Sales

If you own a physical shop that is on the high street or an out-of-town location then you have the chance to take advantage of eCommerce for high street shops. You already own a business and have a physical property and that means that the foundations of an e-commerce website are already there.

Dropshipping Vs Holding Your Own Stock

Dropshipping Vs Holding Your Own Stock

A decision to move into the eCommerce space is a decision that should not be taken lightly. After all, starting any kind of business is a bold move and sometimes, fortune does favour the brave. However, e-commerce business can take many different forms and with options available, it might seem like it is quite confusing […]

How to Start an e-Commerce Business

How to Start an e-Commerce Business

Starting an e-commerce business is an exciting yet daunting challenge but one that can prove to be exceptionally rewarding if you get it right. Of course, getting it right requires you to make the right decisions along the way and that begins with understanding how to start an e-commerce business.

What are the Different e-Commerce Methods?

What are the Different e-Commerce Methods?

For any person that is considering starting an online e-commerce business, they might have a one-track mind concerning the options available to them. However, e-commerce is anything but one directional because there is more to it.

What is the Best eCommerce Platform to Use with a Small Budget?

What is the Best eCommerce Platform to Use with a Small Budget?

If you are a small business or a startup with plans of going into eCommerce, then you need to consider which platform best suits your needs. Your first question is likely to be “what is the best eCommerce platform to use with a small budget?” You need a platform that can help get your business […]

Slow Loading Sites Can Kill eCommerce

Slow Loading Sites Can Kill eCommerce

Our company has invested time and capital to ensure that your eCommerce website has both appealing content and vivid, attention-getting graphics, and you expect your store to be successful. All of that work you put into your site will be for nought if it doesn’t load swiftly enough. In an age where user attention spans […]

Basic eCommerce Conversion Optimisation Tips

Basic eCommerce Conversion Optimisation Tips

Converting visitors into fully paying customers is not as much of a mystery as many might consider it to be, once you’ve set your business growth goals and know what you’re aiming for. The aim of an e-commerce business is to offer customers value for money while proving just why they are also better than […]

What is the True Cost of an eCommerce Startup?

True Cost of eCommerce start up

Starting an e-commerce business is a pipe dream for many but for others, it is a chance to do something different and make money at the same time. While it is all about finding the right niche and products to sell, it is also about understanding all eCommerce startup costs.

Is EKM a Good Choice for UK Store Owners

Is EKM a Good Choice for UK Store Owners

Choosing the right eCommerce platform If you are an aspiring business owner in the UK who is thinking about setting up an eCommerce website, right now you’re probably trying to sort out which platform would be best for you. The fact is that you know that your shop needs to have certain features and look […]

Benefits of Integrating Shopify With HubSpot

Benefits of Integrating Shopify With HubSpot

Can HubSpot actually integrate with Shopify? If you’ve ever heard about HubSpot but never used the SaaS, you’ll have likely heard the phrase inbound marketing thrown around before. You may be aware that it is an all in one marketing platform which lets you optimise content, and nurture leads until they convert to customers. Tools […]

Pros and Cons: Migrating an eCommerce Website vs Updating it

Migrating an eCommerce Website vs Updating it

Why might you want to migrate or update an eCommerce Website One of the reasons you may have found yourself considering making changes on your website could be due to the recent SCA changes that come into force on 14 September 2019. Every eCommerce website will find itself needing to be compliant with Strong Customer […]

Strong Customer Authentication – What is SCA, and why should you care

Strong Customer Authentication - What is SCA, and why should you care

Fraud is a growing problem in the realm of cyberspace, and most of us have been affected by it in one way or another. Seeing money disappear from your bank account due to purchases you didn’t make is an unnerving experience. With that kind of security issue in mind, the EU has mandated a policy […]

How to write killer product descriptions that convert

How to write killer product descriptions that convert

Maybe your eCommerce company has invested time and effort in its search engine optimisation (SEO) efforts, and those efforts lead to clicks on your website, and even product or service pages, but you are still finding there is a lack of conversions. The most likely culprit for customers failing to purchase your products or services […]

Reactivate lapsed customers with email automation

Reactivate lapsed customers with email automation

Unlocking the latent customer lifetime value of your past customers Have you ever looked back through your past customer history and counted the revenue you’d bring into your business if you got even 20% of them to reorder with you this month or the next? Email automation could really help you bring in that extra […]

eCommerce Marketing Automation: How to Up-sell, Cross-sell

eCommerce Marketing Automation: How to Up-sell, Cross-sell

Presuming you’ve already avoided some of the more obvious signs your website is harming your brand credibility. You could still be leaving money on the table, it’s time to get some insights into what the bigger companies are using right now to dominate the eCommerce space. What’s your next 12 month eCommerce marketing sprint looking like? […]

High Street Retail dying? Why companies need to build their eCommerce

High Street Retail dying? Why companies need to build their eCommerce

Longstanding retailers on our high streets can no longer rely on footfall and widespread store locations to maintain and exceed revenue expectations past 2019. It’s time to focus on bringing their eCommerce up to speed. Companies like M&S have followed this trajectory as they announced that they will close 100 stores by 2022 to support […]

Three Ways to invest in your eCommerce website today

Three Ways to invest in your eCommerce website today

Did you know that global eCommerce retail sales are predicted to reach $4.5trillion by 2021? (Shopify Plus, 2019) – is your slice of the pie currently where you want it to be? Europe is the worlds third largest eCommerce market and as buyers look to buy domestically and further afield.

Using a Digital Marketing Plan to grow revenue in 2020

Using a Digital Marketing Plan to grow revenue in 2019

What does your digital marketing strategy say about where your company is heading in 2020? Research suggests that companies looking to maintain or grow their digital revenue needs to invest 10-30% of their annual revenue into digital marketing efforts (HubSpot, 2018).

Make more profit from website sales: Breaking through price barriers

Make more profit from website sales: Breaking through price barriers

Your motivations to serve and help I hope are pure, yet you and every other business owner would not be telling the truth if they said that they did not run a business for money because a business without money is a business that will fail. Successful businesses will always put its customers at the […]

Using market research in your buyer persona

Using market research in your buyer persona

Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your industry. Market research is defined as ‘the action or activity of gathering information about consumers’ needs and preferences’. Wherever you are in the business process, research and data can fuel […]