Fashion shopping behaviour of today: How it works

fashion shopping behavior of today

Unlike traditional advertising platforms like billboard ads, magazine ads, and television commercials, the advent of the internet brought a remarkably radical change to the concept of buying and selling. The ability of the consumer to shop with their mobile devices anywhere and anyhow they want brings in a whole new level of comfortability to the […]

Tactics for Building an eCommerce Website from Offline Sales

Tactics for Building an eCommerce Website from Offline Sales

If you own a physical shop that is on the high street or an out-of-town location then you have the chance to take advantage of eCommerce for high street shops. You already own a business and have a physical property and that means that the foundations of an e-commerce website are already there.

The Competitive Advantage of Automated Marketing

The Competitive Advantage of Automated Marketing

Businesses with a digital presence cannot underestimate the power of keeping up with digital marketing. It is no longer enough to simply have a website, even if it’s transactional, it won’t be enough to keep audiences engaged or guarantee a predictable growth in revenue. The good news is, business growth and revenue stability can be […]

Basic eCommerce Conversion Optimisation Tips

Basic eCommerce Conversion Optimisation Tips

Converting visitors into fully paying customers is not as much of a mystery as many might consider it to be, once you’ve set your business growth goals and know what you’re aiming for. The aim of an e-commerce business is to offer customers value for money while proving just why they are also better than […]

It is Not Too Early to Start Looking At Lead Generation Tools for 2020

It is Not Too Early to Start Looking At Lead Generation Tools for 2020

And, you should probably start planning Now that the Autumn has arrived its time to start planning a growth marketing strategy for your website in 2020. Lead generation is essential to expanding your business, so it should always be near or the top of your list. Let’s have a look at two of the best tools […]

Benefits of Integrating Shopify With HubSpot

Benefits of Integrating Shopify With HubSpot

Can HubSpot actually integrate with Shopify? If you’ve ever heard about HubSpot but never used the SaaS, you’ll have likely heard the phrase inbound marketing thrown around before. You may be aware that it is an all in one marketing platform which lets you optimise content, and nurture leads until they convert to customers. Tools […]

Fashion shopping behaviour of today: How it works

fashion shopping behavior of today

Unlike traditional advertising platforms like billboard ads, magazine ads, and television commercials, the advent of the internet brought a remarkably radical change to the concept of buying and selling. The ability of the consumer to shop with their mobile devices anywhere and anyhow they want brings in a whole new level of comfortability to the […]

Creating Strong Conversion Funnels Through Growth Marketing

Creating Strong Conversion Funnels Through Growth Marketing

Your business will remain stagnant if it is unable to consistently convert leads into customers, creating strong conversion funnels will give you the chance to achieve this. All businesses need to consider customer retention and reducing churn, attracting new customers is also essential for stability and revenue growth year on year.

Reactivate lapsed customers with email automation

Reactivate lapsed customers with email automation

Unlocking the latent customer lifetime value of your past customers Have you ever looked back through your past customer history and counted the revenue you’d bring into your business if you got even 20% of them to reorder with you this month or the next? Email automation could really help you bring in that extra […]

eCommerce Marketing Automation: How to Up-sell, Cross-sell

eCommerce Marketing Automation: How to Up-sell, Cross-sell

Presuming you’ve already avoided some of the more obvious signs your website is harming your brand credibility. You could still be leaving money on the table, it’s time to get some insights into what the bigger companies are using right now to dominate the eCommerce space. What’s your next 12 month eCommerce marketing sprint looking like? […]

Benefits of digital marketing

Benefits of digital marketing

Making your website ‘live’ is no longer enough to be found by customers who are looking for you, gone are the days of building a website and getting traffic without taking additional steps to make this happen. If you don’t know already, learning what a digital marketing plan is and then creating one is essential […]