The growth and popularity of eCommerce marketplaces is one that can be seen all over the globe. So far, the industry has experienced a swift increase in size, number, value, and strength, partly due to the accessibility of these platforms to businesses of all sizes and the ease of transactions conducted on them.
How Third-Party eCommerce works
The most obvious advantage of third-party eCommerce is that these platforms, also known as e-marketplaces or eCommerce marketplaces, manage and host online sales for businesses at little cost depending on your preference and needs. They do the heavy lifting, including transforming your online store into something new, not just for you, but for your customers.
The platform serves your needs, almost like your store’s paid-employee, helping to make your life better and easier. Compared to hiring a company to build a proprietary solution, it’s services come with very little cost. Most third-party apps offer support and are updated to change with the times to ensure that your business can constantly keep up with new trends.
Third-party eCommerce brings marketing ideas to you with reliable features for high volume order processing, payment security, convenient selection of delivery services, multiple payment options, different currencies and languages, affiliate marketing, mobile checkout interface, brand advocacy, gift card and coupon integration and abandoned cart protection with eCommerce expert consultation.
Your e-business gains an incredible advantage by choosing a reliable and feature-rich e-commerce platform.
Our pick of the best third-party Software
Shippo is well-known for helping e-commerce platforms looking to implement a reliable delivery system. Collaborating with the most popular and famous carrier companies, it provides owners of online stores with API helping to connect reliable shipping services. Making the delivery process simple and clear for both the buyer and the seller.
FedEx is a world-famous shipping service that offers two main e-commerce options. FedEx Web Services, a standardized package of services, as well as customized solutions for organizations that need a more specialized approach. FedEx offers such organizations a great opportunity to build a custom integration through special web tools.
Loyalty Lion is a loyalty program designed specifically for you to understand what drives your customers to engage and repeat purchase. There are a range of different features that can help you design your loyalty program, including A/B testing that will accelerate your existing marketing efforts.
PayPal is remarkable for its high level of security and ability to aid safe and reliable payments. It takes care of related issues on its own: the payment is being made on a well-protected and verified website of the PayPal service, hence the online store where the buyer makes a purchase has nothing to do with it.
Ecomdash is a simple inventory management software that takes advantage of cloud-based data storage to skillfully combine order processing tools, delivery services, and an asset management platform.
Xero is a tool that gives the user an idea of his cash flow in real-time, alongside help to effectively control finances. Since the Xero accounting system takes information from custom online banking, there is no risk of making mistakes when entering numbers.
eCommerce and Content Management systems
Content Management Systems are extremely helpful for eCommerce. Considering all the management and things that need tracking, these tools can help increase productivity and boost your website to the place where it needs to be. They can be used to store all your content, and with some (such as WordPress) you can develop your own website using one.
WordPress is widely used among content creators worldwide, with many different features including the ability to post and develop your website content in-house. There is a range of different plugins available too, with some of them being beneficial for SEO purposes. These can help boost your eCommerce website to new levels that you wouldn’t have seen with custom eCommerce.
Hubspot is also a useful tool for content creators. With many free tools available such as Contact Insights, deals and tasks, HubSpot is a go-to for many eCommerce websites. You are also able to create blogs, landing pages and even your own website using Hubspot, making it a great platform with a lot of variety.
eCommerce with Email
People are more inclined to give out their email address rather than their phone number or home address. As an eCommerce business, you should take advantage of this. It is a great way to bring awareness to your brand in order to convince previous customers to make repeat purchases, or for future customers who are on the edge of purchasing. It is said that 99% of consumers check their emails daily, showing that there is a big priority on them.
It is important to get email automation set up though, as this will make it a lot easier to reach your customers without having to individually email each of them. You can target your emails specifically to different customer demographics, making the emails a lot more effective on winning customers over. You can make long-term, loyal customers through email marketing so it is something to keep in mind with your eCommerce business.
Like every other marketing strategy, third-party eCommerce providers will boost your revenue if you approach it strategically, track your analytics, follow the money and work smart. eCommerce is a growing industry which is changing the way we purchase and consume. If you are looking for help regarding your business then feel free to contact us. Here at Xune, we are a digital marketing agency with a focus on growth and productivity. Click Here to see what services we offer.