Marketing for your eCommerce business can seem like a daunting task, with many things to learn and consider in order to promote your website and increase sales.
Growth marketing agencies are all about working with you to improve and optimise your business in order to build brand awareness, increase revenue, use buyer personas to build long term relationships and gain a good reputation.
Psychology has been used in marketing for years, why? The simple answer – it works. Whilst every customer is unique, there are some general principles that the majority of people will respond to in the same, predictable way. As this is the case, you can use this to your advantage to enhance your email automation.
It is becoming increasingly clear that the benefits of email automation make this technology a no brainer for all eCommerce businesses. Our Email Marketing software, [email protected] is the perfect tool for any eCommerce business that wants growth, but how does it help eCommerce? Here’s why:
Email Automation has become a standard channel for growth in digital marketing, yet many are still oblivious to the benefits of using it and what it can do for your business. It is one of the most effective ways for a business to create a relationship with a customer.
Growth marketing is a critical process for improving the results of your target area. If you are a professional owning a LinkedIn profile or managing your business page on this social media platform, there is no reason why you shouldn’t follow the hashtags about growth marketing.
People have been using Email Marketing in order to promote their business and market products to potential customers and leads, and Email Automation takes this to a new level. Email automation can have a profound impact on your business and can dictate its future and success.
Nowadays many people prefer to shop online rather than go to physical shops, it saves time on getting to the actual shop and money from unnecessary travel expenses. In this article, we will go over what products you should be selling on your eCommerce website and why you should do so.
Once you get past the confusion and create a good, compliant track and trace system, depending on your business, this can create potential opportunities for your business in regards to marketing…
Digital Marketing is an industry that adapts and changes very quickly. We are always looking for trends that are going to take the limelight in the future, and there is one that sticks in our mind: Email Automation.
When you are running or working in an eCommerce business, you need to constantly improve in order to better yourself and your business. From creating your first website to polishing and perfecting your marketing strategy you need to have the knowledge to keep your eCommerce business going strong.
eCommerce has become a driving force in the current climate of the internet. On the internet, rumours and speculation tend to spread quickly due to
The little changes are often the ones that can make the biggest differences when it comes to growth marketing. Smaller changes can make it much
Email automation is a well used tool for effective marketing efforts. This is the technique of sending automatic emails to your subscribers via triggers. These emails can be tailored to certain subscribers through personalisation, this can happen if they do/or don’t take specific actions.
Congratulations! You’ve started an eCommerce website. This is a major accomplishment in itself and we wish nothing but success for your business. However, eCommerce is
Shopify has become one of the leading options for building an ecommerce store. With it’s easy to use format and its ability to be compatible
For any eCommerce site, one of the most important things that will actually help you make sales is your product images. Once you have decide what If you want to know everything you need to get started with an eCommerce site then quality product images are what you need. Read on to find out how to use your images to sell more online
Product Descriptions are an essential aspect of running an eCommerce business that successfully converts customers. An excellent product description can make or break the sale of a product. Read on to find out how to write Killer Product Descriptions
When you have established your ecommerce site and it is up and running, your next step is to start selling your goods. At this stage, there are a few ways you can go about this. This blog will discuss the use of Dropshipping or Private Labeling your products and which one is best for you.
Knowing your profit margins indicates where you are with your business and allows you to set yourself S.M.A.R.T. goals. Setting goals lets you see the bigger picture of your business and focus on what you’re working towards.
Finding marketing affiliates is an important part of eCommerce and should be taken advantage of. In this article, we will discuss how you can find eCommerce marketing affiliates successfully and how it can benefit your business online.
Email Marketing is a tool that you can use to grow your eCommerce business to new heights. It should be taken advantage of. In this article, we will discuss the benefits of using email marketing and what it can do for your business.
“Digital Marketing inspires internet users to become customers” – for people to know you exist your business needs to have a presence in the world, interacting with your potential customers and building relationships between people and your brand.
eCommerce has taken the world by storm the past couple of decades. From the giants like eBay and Amazon, to even the smaller companies, it has been nothing short of success. In this article, we will discuss the idea of choosing your eCommerce platform and how you can do so with success.
A professional website design is important for any field of work, but even more so for an estate agent. In this article, we will discuss the benefits of a good website design and on how it can help your marketing endeavours.
There are many factors to take into account when giving yourself growth goals. This article is a guide to growth goals, that can subsequently increase business revenue and drive sales to your company.
Shopify is a leading e-commerce platform designed to help businesses set up stores and sell online. In this article, we will discuss the necessary apps to have on Shopify and how they can help you expand upon your business.
Is your Shopify website slow? Having a slow website can affect many aspects of what you are trying to achieve, whether it be traffic or
Conversion rate optimisation involves strengthening and boosting your eCommerce website’s design, layout, ease of use and content. In this article, we will discuss why doing this will enable you to get the best conversions possible for your online shop.
A Brief Intro to eCommerce A/B Testing A/B testing, also known as split testing, is an effective way to investigate and determine which design, functionality
A customer persona is a semi-fictional representation of your ideal potential customer. Understanding your ideal customer means that you can tailor content to your visitors and create fantastic products and services that people will love.
What Are Abandoned Cart Emails Abandoned cart emails are automated emails sent to customers who added items to their online shopping cart but then exited
Images are the single most important factor to determine how successful an eCommerce website is. In an industry in which customers want the best idea
Nurturing new customers may already be happening within your business, but you cannot forget about existing ones. In this article, we will discuss the benefits of doing so and how you can do it successfully.
Email marketing is an excellent way to keep and nurture your customers. A valuable email marketing plan will assist in gaining leads and sales for
Ever wish you could turn uncertainty into certainty? Data is the answer. If you can add more information into your business decision making then it
As a business, you need to stand out from the crowd in order to grab people’s attention. Your USP is how you distinguish yourself from
You’ve got your eCommerce business up and running, it’s been steadily growing for a while now but you’ve noticed the growth slowing. How do you
Social Media has had a significant impact on the world we live in today. It is estimated that 2.89 billion people use Facebook, WhatsApp, Instagram,
Unlike traditional advertising platforms like billboard ads, magazine ads, and television commercials, the advent of the internet brought a remarkably radical change to the concept
Congratulations! You have created your website. Now what? The site is published and you may be starting to get some traffic, but not as much
The introduction of eCommerce has changed the concept of buying and selling. Entrepreneurs all over the world are taking advantage of all the available opportunities,
Writing blogs can be a daunting task. Especially considering how hard it is to keep a reader engaged. Yet, many blogs get posted daily garnering
We are now in 2020, so I would assume that the majority of businesses use social media. Whether it is to gain a consumer base
Social media has taken over the 21st century. More and more people everyday are using social media frequently and on the go, so it’s a
Starting a website for the first time can be terrifying and make you feel clueless. If you have no idea where or how to start, this article could help you out with the basics of creating your eCommerce website.
My first week as a Digital Marketing Apprentice has been exciting to say the least. Aside from the negative impact the coronavirus outbreak has had,
Your retail business expanded into the world of eCommerce, but sales aren’t what you thought they would be. In fact, your retail locations still outsell
It’s 2020, new year, new ambitions. And when it comes to running an eCommerce website, your strength lies in your ability to understand your numbers,
High Street shopping over the past decade has seen a sharp decline in the number of customers who do their shopping in person. Some retail
If you own a physical shop that is on the high street or an out-of-town location then you have the chance to take advantage of
With a universe of eCommerce retailers populating cyberspace, it is often hard for a company to stand out from its competitors. The answer lies not
Whichever industry your SaaS is targeting, from finance to security or healthcare facilities to customer service, it’s essential to build up credibility over time, create
Whether you are someone new who is looking to venture into the world of eCommerce websites or you are someone who has a business and
It has been the same for years at your company, you hire someone to design a new website, and you let it sit for three
A decision to move into the eCommerce space is a decision that should not be taken lightly. After all, starting any kind of business is
Starting an e-commerce business is an exciting yet daunting challenge but one that can prove to be exceptionally rewarding if you get it right. Of
Businesses with a digital presence cannot underestimate the power of keeping up with digital marketing. It is no longer enough to simply have a website,
For any person that is considering starting an online e-commerce business, they might have a one-track mind concerning the options available to them. However, e-commerce
If you are a small business or a startup with plans of going into eCommerce, then you need to consider which platform best suits your
Our company has invested time and capital to ensure that your eCommerce website has both appealing content and vivid, attention-getting graphics, and you expect your
So, you have decided that you want to move into the world of e-commerce but now you are at the point of deciding on the
Converting visitors into fully paying customers is not as much of a mystery as many might consider it to be, once you’ve set your business
Starting an e-commerce business is a challenge but you wouldn’t be here if you were not someone who likes a challenge. In amongst deciding which
Starting an e-commerce business is a pipe dream for many but for others, it is a chance to do something different and make money at
Choosing the right eCommerce platform If you are an aspiring business owner in the UK who is thinking about setting up an eCommerce website, right
And, you should probably start planning Now that the Autumn has arrived its time to start planning a growth marketing strategy for your website in 2020.
Can HubSpot actually integrate with Shopify? If you’ve ever heard about HubSpot but never used the SaaS, you’ll have likely heard the phrase inbound marketing
Businesses can fail as easily as they are created. There are many explanations for this on the internet, but we always give the same answer. Read this article to get a better understanding of failed business and how you can avoid this with your own endeavours.
Why might you want to migrate or update an eCommerce Website One of the reasons you may have found yourself considering making changes on your
But first, is upgrading your eCommerce website actually necessary?
Fraud is a growing problem in the realm of cyberspace, and most of us have been affected by it in one way or another. Seeing
Maybe your eCommerce company has invested time and effort in its search engine optimisation (SEO) efforts, and those efforts lead to clicks on your website,
Your company’s brand is one of its most valuable assets in the information age. It has its own set of assets that need to
Google My Business is an often-underutilised tool that can generate more leads for your business. As well as being a good source of digital
Unlike traditional advertising platforms like billboard ads, magazine ads, and television commercials, the advent of the internet brought a remarkably radical change to the concept
In May 2019 the chief digital officer at PVH’s made a bold statement on Google Marketing Live, it is the end of digital marketing. Marie
Your business will remain stagnant if it is unable to consistently convert leads into customers, creating strong conversion funnels will give you the chance to
Unlocking the latent customer lifetime value of your past customers Have you ever looked back through your past customer history and counted the revenue you’d
Presuming you’ve already avoided some of the more obvious signs your website is harming your brand credibility. You could still be leaving money on the table,
Many older and traditional websites are full of problems which masquerade as warning signs to your website visitors and can affect your brand credibility to
Longstanding retailers on our high streets can no longer rely on footfall and widespread store locations to maintain and exceed revenue expectations past 2019. It’s
Did you know that global eCommerce retail sales are predicted to reach $4.5trillion by 2021? (Shopify Plus, 2019) – is your slice of the pie
With changing marketing standards and the rise of the internet, the methods that marketers use is constantly changing. Read this article to update your knowledge on the subject and learn more about Hubspot and what they bring to the table.
A Digital Marketing Plan is the effort of raising awareness and knowledge of your company and brand online. Its a term that covers a wide
98% of people’s online journey’s begin in search, people go to the internet with questions and they expect answers. Not just any answer, but a
What does your digital marketing strategy say about where your company is heading in 2020? Research suggests that companies looking to maintain or grow their
Making your website ‘live’ is no longer enough to be found by customers who are looking for you, gone are the days of building a
Your motivations to serve and help I hope are pure, yet you and every other business owner would not be telling the truth if they
Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your
Who is your ideal customer? Having a clear understanding of your current or desired customer means understanding first of all, what you offer as a brand.
A buyer or customer persona is something we use to narrow down and target our products, service, website and content to the people that will
Why create a buyer persona? Creating a buyer persona capable of supercharging company growth is an essential step and something that can be done at
If you are looking to create an eCommerce business or even add on an eCommerce element to an existing business then you’ll need to make
Setting up your domain, shipping and payment gateways is essential to do before launching your eCommerce website. In this article, we will discuss how you can do so with EKM.
Owning an business comes with a number of challenges, from creating an effective digital marketing strategy to setting SMART goals to propel you forward. If
Marketing is an essential part of building an eCommerce business, as it allows potential customers to find you and promotes sales and growth for your business. In this article, we will discuss how you can do so successfully, and a free checklist on things that you can do.
You can effectively increase your average order value (AoV) by making use of common eCommerce practices like bundling, cross-selling and upselling.
eCommerce profit margins can be calculated using a range of different techniques. In this article, we will discuss the best way for you to calculate your eCommerce Profit Margins from your sales. This is certainly something that you should be monitoring.
There are many impulse factors in psychology that can explain why customers buy online. Learning these can help you grow your business to new heights. In this article, we will discuss these factors and on why they should matter to you.
Shopify is one of the biggest and leading giants in the E-Commerce world. From a template-based site builder offering cheap Shopify web designs to a powerful analytics tool. It is your one-stop E-Commerce platform providing just about everything you need to build and grow your web store. In this article, we will discuss whether it is right for your business and if it is worth using for eCommerce.
EKM is used by many, but can be overlooked by the ever increasing popularity of the Shopify and WooCommerce eCommerce platforms. In this article, we will go over the basics of setting up your EKM Shop and how you can do it successfully.
Google Analytics is an essential part of marketing as it allows you to gain a better understanding of your audience and help you with your marketing strategies. In this article, we will help you with implementing Google Analytics to your EKM eCommerce website.
While Magento stood among the most powerful CMS platforms not too long ago, there is a clear shift in its value. This is not because
The internet has opened up pathways for anyone to earn additional income. There has been a dramatic shift away from people picking up extra work,
The growth mindset has now become quite a buzzword in business, self development and financial success. It’s time to look at what it really means
Selling online is a route to passive income generation. Here begins a series of How To set up EKM and transition from web page designing
First, there are a few things which need to be done with your present website prior to the move. Chiefly, obtain the full URL list
Boosting Workforce Productivity with Collaboration in G-Suite As approved members of the G-Suite referral programme Xune.Solutions are excited to share some of the productivity boosting features that
It’s easy to see the golden opportunity that selling online brings through a kind of tunnel vision. You want to reach the goal so strongly
EKM is a popular platform of eCommerce, especially in the UK. It is best to understand the advantages/disadvantages first before diving straight into using it. In this article, we will go over EKM and answer the question: is EKM a good choice for eCommerce websites?
What is Amazon Affiliates? Amazon Affiliates is an affiliate marketing sales channel which generally requires very little capital expenditure except the time to make it
What is eCommerce? eCommerce is defined as – Commercial transactions conducted electronically on the internet which includes any company selling products or services. Expanded on
