Whether you’re new to the marketing industry or a seasoned veteran, you will always be looking out for new techniques and ways to reach out effectively to your desired audience. An overlooked technique is through email marketing.
Welcome to Xune Culture. This section is dedicated to giving you an insight into what happens behind the scenes, providing a weekly blog full of
In this article, we are going to discuss our top ten most effective email marketing examples, and what makes them special compared to other email marketing campaigns.
If you are wondering why your emails are going to spam, there could be numerous reasons but we’ll walk you through some of the most common reasons emails get sent to spam and how you can avoid them to better your email marketing.
Welcome to Xune Culture. This section is dedicated to giving you an insight into what happens behind the scenes, providing a weekly blog full of
In this article, we will discuss Email Marketing as a whole and what you can do to implement it into your marketing strategy successfully.
Email automation has come from humble beginnings… The first-ever email marketing chain sent out on-masse dates all the way back to 1978 to sell digital equipment machines. Sending to around 400 email addresses. Not bad for a first attempt! This post will give a lesson in the history of Email automation, it’s evolution and why it is the future of digital marketing.
Despite the overwhelming evidence, benefits, advantages and results that email automation can bring, there are some people who are still sceptical about email automation for their business. You might be passionate about getting your business to utilise the wonders that email automation can work but some colleagues may disagree, so how do you sell email automation to a sceptic?
Email Marketing has transformed the online business landscape for good. In this article, we will go over these benefits and expand on why you should invest into Email Marketing. It can have an astounding impact on your marketing and subsequent sales/leads.
Welcome to Xune Culture. This section is dedicated to giving you an insight into what happens behind the scenes, providing a weekly blog full of
Email marketing automation is commonly used amongst all types of businesses nowadays. Email automation is one of the best ways to nurture customers, gain leads and increase sales and automating this can make your life much easier.
Choosing the right website design can be a long and tedious procedure. Never again will you struggle with your website design, as we have compiled three of the most common reasons as to why it may not be working for you, and on how you can fix it.
Psychology is a powerful thing and you can use the psychology of consumer behaviour to your advantage to enhance the effectiveness of your marketing strategies. The most important part of any successful marketing or branding strategy is understanding your buyer persona and their behaviour.
To own a domain name is one thing, but creating and developing your website can be very different. Anyone can buy a domain name, but it takes blood, sweat and tears to create a successful website that people will want to visit. In this article, we will discuss the steps that you need to take following the purchase of your domain name, and how you can develop your website to be successful.
Email automation is commonly used amongst marketers to effectively generate leads, but how and why does email automation help with the process of lead generation? It’s a great question, as here at Xune we use email automation for this very reason! We’re going to delve into what lead generation is, why it’s important, email automation and its benefits and how the two tied together can effectively create a magnificent tool to generate leads.
Here is an easy guide to marketing jargon for beginners so you can get used to the way people speak in the marketing world.
If you are running a business, marketing is an essential part of reaching success. Growth marketing agencies take this bit off your shoulders and make it the right way. Depending on what you want to achieve within your business strategy, growth marketing agencies will always have the solution on increasing your chances to succeed. Reaching out to a growth marketing agency is what we recommend for any business development, and in this blog, you will find out the undeniable reasons for loving it
Growth Marketing is an important part of any online business, including eCommerce. Taking advantage of the marketing opportunities that are online nowadays is vital for growing your business and taking it to the next level of success.
Marketing for your eCommerce business can seem like a daunting task, with many things to learn and consider in order to promote your website and increase sales.
Growth marketing agencies are all about working with you to improve and optimise your business in order to build brand awareness, increase revenue, use buyer personas to build long term relationships and gain a good reputation.
Psychology has been used in marketing for years, why? The simple answer – it works. Whilst every customer is unique, there are some general principles that the majority of people will respond to in the same, predictable way. As this is the case, you can use this to your advantage to enhance your email automation.
It is becoming increasingly clear that the benefits of email automation make this technology a no brainer for all eCommerce businesses. Our Email Marketing software, [email protected] is the perfect tool for any eCommerce business that wants growth, but how does it help eCommerce? Here’s why:
Email Automation has become a standard channel for growth in digital marketing, yet many are still oblivious to the benefits of using it and what it can do for your business. It is one of the most effective ways for a business to create a relationship with a customer.
Growth marketing is a critical process for improving the results of your target area. If you are a professional owning a LinkedIn profile or managing your business page on this social media platform, there is no reason why you shouldn’t follow the hashtags about growth marketing.
People have been using Email Marketing in order to promote their business and market products to potential customers and leads, and Email Automation takes this to a new level. Email automation can have a profound impact on your business and can dictate its future and success.
Nowadays many people prefer to shop online rather than go to physical shops, it saves time on getting to the actual shop and money from unnecessary travel expenses. In this article, we will go over what products you should be selling on your eCommerce website and why you should do so.
Once you get past the confusion and create a good, compliant track and trace system, depending on your business, this can create potential opportunities for your business in regards to marketing…
Digital Marketing is an industry that adapts and changes very quickly. We are always looking for trends that are going to take the limelight in the future, and there is one that sticks in our mind: Email Automation.
When you are running or working in an eCommerce business, you need to constantly improve in order to better yourself and your business. From creating your first website to polishing and perfecting your marketing strategy you need to have the knowledge to keep your eCommerce business going strong.
eCommerce has become a driving force in the current climate of the internet. On the internet, rumours and speculation tend to spread quickly due to
Little changes are often ones that make the biggest difference with growth marketing. What are these small changes and how can I use them to grow my business?
Email automation is a well used tool for effective marketing efforts. This is the technique of sending automatic emails to your subscribers via triggers. These emails can be tailored to certain subscribers through personalisation, this can happen if they do/or don’t take specific actions.
Congratulations! You’ve started an eCommerce website. This is a major accomplishment in itself and we wish nothing but success for your business. However, eCommerce is
Shopify has become one of the leading options for building an ecommerce store. With it’s easy to use format and its ability to be compatible
For any eCommerce site, one of the most important things that will actually help you make sales is your product images. Once you have decide what If you want to know everything you need to get started with an eCommerce site then quality product images are what you need. Read on to find out how to use your images to sell more online
Product Descriptions are an essential aspect of running an eCommerce business that successfully converts customers. An excellent product description can make or break the sale of a product. Read on to find out how to write Killer Product Descriptions
When you have established your ecommerce site and it is up and running, your next step is to start selling your goods. At this stage, there are a few ways you can go about this. This blog will discuss the use of Dropshipping or Private Labeling your products and which one is best for you.
Knowing your profit margins indicates where you are with your business and allows you to set yourself S.M.A.R.T. goals. Setting goals lets you see the bigger picture of your business and focus on what you’re working towards.
Finding marketing affiliates is an important part of eCommerce and should be taken advantage of. In this article, we will discuss how you can find eCommerce marketing affiliates successfully and how it can benefit your business online.
Email Marketing is a tool that you can use to grow your eCommerce business to new heights. It should be taken advantage of. In this article, we will discuss the benefits of using email marketing and what it can do for your business.
“Digital Marketing inspires internet users to become customers” – for people to know you exist your business needs to have a presence in the world, interacting with your potential customers and building relationships between people and your brand.
eCommerce has taken the world by storm the past couple of decades. From the giants like eBay and Amazon, to even the smaller companies, it has been nothing short of success. In this article, we will discuss the idea of choosing your eCommerce platform and how you can do so with success.
A professional website design is important for any field of work, but even more so for an estate agent. In this article, we will discuss the benefits of a good website design and on how it can help your marketing endeavours.
There are many factors to take into account when giving yourself growth goals. This article is a guide to growth goals, that can subsequently increase business revenue and drive sales to your company.
Shopify is a leading e-commerce platform designed to help businesses set up stores and sell online. In this article, we will discuss the necessary apps to have on Shopify and how they can help you expand upon your business.
Is your Shopify website slow? Having a slow website can affect many aspects of what you are trying to achieve, whether it be traffic or
Conversion rate optimisation involves strengthening and boosting your eCommerce website’s design, layout, ease of use and content. In this article, we will discuss why doing this will enable you to get the best conversions possible for your online shop.
A Brief Intro to eCommerce A/B Testing A/B testing, also known as split testing, is an effective way to investigate and determine which design, functionality
A customer persona is a semi-fictional representation of your ideal potential customer. Understanding your ideal customer means that you can tailor content to your visitors and create fantastic products and services that people will love.
What Are Abandoned Cart Emails Abandoned cart emails are automated emails sent to customers who added items to their online shopping cart but then exited
Images are the single most important factor to determine how successful an eCommerce website is. In an industry in which customers want the best idea
Nurturing new customers may already be happening within your business, but you cannot forget about existing ones. In this article, we will discuss the benefits of doing so and how you can do it successfully.
Email marketing is an excellent way to keep and nurture your customers. A valuable email marketing plan will assist in gaining leads and sales for
Ever wish you could turn uncertainty into certainty? Data is the answer. If you can add more information into your business decision making then it
You’ve got your eCommerce business up and running, it’s been steadily growing for a while now but you’ve noticed the growth slowing. How do you
Social Media has a significant impact on the world we live in today. You might be wondering, how can you grow your own pages without a big corporate budget?
Congratulations! You have created your website. Now what? The site is published and you may be starting to get some traffic, but not as much
The introduction of eCommerce has changed the concept of buying and selling. Entrepreneurs all over the world are taking advantage of all the available opportunities,
Writing blogs can be a daunting task. Especially considering how hard it is to keep a reader engaged. Yet, many blogs get posted daily garnering
Social media is a great way to market. However, creating posts can be difficult and time-consuming. This is where you can utilise Social Pilot to gain traffic.
Nowadays, people use social media frequently and on the go, so it’s perfect for easy, effective marketing to get your business striving. Where do you start with it?
Starting a website for the first time can be terrifying and make you feel clueless. If you have no idea where or how to start, this article could help you out with the basics of creating your eCommerce website.
My first week as a Digital Marketing Apprentice has been exciting to say the least. Aside from the negative impact the coronavirus outbreak has had,
Your retail business expanded into the world of eCommerce, but sales aren’t what you thought they would be. In fact, your retail locations still outsell
It’s 2020, new year, new ambitions. And when it comes to running an eCommerce website, your strength lies in your ability to understand your numbers,
High Street shopping over the past decade has seen a sharp decline in the number of customers who do their shopping in person. Some retail
If you own a physical shop that is on the high street or an out-of-town location then you have the chance to take advantage of
Turning one purchase customers into recurring ones can take time and effort. HubSpot offers a variety of tools to better connect and build brand loyalty.
It’s essential to build up credibility over time, create touch-points and effectively manage sales cycles. SaaS companies using HubSpot to boost their marketing.
Whether you’re someone new venturing into eCommerce or you want to expand your business to online, now is the time to start an eCommerce site.
It has been the same for years at your company, you hire someone to design a new website, and you let it sit for three
A decision to move into the eCommerce space is a decision that should not be taken lightly. After all, starting any kind of business is
Starting an e-commerce business is an exciting yet daunting challenge but one that can prove to be exceptionally rewarding if you get it right. Of
Businesses with a digital presence can’t underestimate digital marketing. It is no longer enough to simply have a website.
For any person that is considering starting an online e-commerce business, they might have a one-track mind concerning the options available to them. However, e-commerce
If you are a small business or a startup with plans of going into eCommerce, then you need to consider which platform best suits your
Our company has invested time and capital to ensure that your eCommerce website has both appealing content and vivid, attention-getting graphics, and you expect your
So, you have decided that you want to move into the world of e-commerce but now you are at the point of deciding on the
Converting visitors into fully paying customers is not as much of a mystery as many might consider it to be, once you’ve set your business
Starting an e-commerce business is a challenge but you wouldn’t be here if you were not someone who likes a challenge. In amongst deciding which
If you want a self-funded eCommerce website with your own stock then you are going to need to put your hard-earned cash forward to fund this venture.
Choosing the right eCommerce platform If you are an aspiring business owner in the UK who is thinking about setting up an eCommerce website, right
Time to start planning a growth marketing strategy. Lead generation is vital to expand your business, let’s see two great tools to help you generate leads.
Can HubSpot actually integrate with Shopify? If you’ve ever heard about HubSpot but never used the SaaS, you’ll have likely heard the phrase inbound marketing
Businesses can fail as easily as they are created. There are many explanations for this on the internet, but we always give the same answer. Read this article to get a better understanding of failed business and how you can avoid this with your own endeavours.
Why might you want to migrate or update an eCommerce Website One of the reasons you may have found yourself considering making changes on your
But first, is upgrading your eCommerce website actually necessary?
Fraud is a growing problem in the realm of cyberspace, and most of us have been affected by it in one way or another. Seeing
Product descriptions are vital to conversions, but they can be neglected. See how to create killer product descriptions that increase your conversion rate.
Your brand is one of its most valuable assets in the information age. Being consistent will support your online reach and make your company’s life easier.
A good source of digital visibility and lead generation, your business should not ignore this valuable tool. Why is Google My Business so valuable?
The ability of the consumer to shop with their mobile devices anywhere and anyhow they want brings in a whole new level of comfortability to the affair.
In 2019 a bold statement was made ‘it is the end of digital marketing. Could you be damaging your brand if you remain in the purist digital marketing mindset?
Your business will remain stagnant if it’s unable to consistently convert leads into customers, creating strong conversion funnels is how you can do this.
Unlocking the latent customer lifetime value of your past customers Have you ever looked back through your past customer history and counted the revenue you’d
What do you know about up-selling and cross-selling? Investing in tactics which target existing customers is dynamite for growing your company revenue.
Many older and traditional websites are full of problems which masquerade as warning signs to your website visitors and can affect your brand credibility to
Longstanding retailers on our high streets can no longer rely on footfall and widespread store locations to maintain and exceed revenue expectations past 2019. It’s
Did you know that global eCommerce retail sales are predicted to reach $4.5trillion by 2021? (Shopify Plus, 2019) – is your slice of the pie
With changing marketing standards and the rise of the internet, the methods that marketers use is constantly changing. Read this article to update your knowledge on the subject and learn more about Hubspot and what they bring to the table.
Growth marketing is a revolution providing a competitive edge by serving the website visitors first. The potential for growth marketing in manufacturing is huge.
98% of people’s online journey’s begin in search. Branding can help Google and your potential visitors to understand that you have what they’re looking for.
Research shows that companies trying to maintain or grow their digital revenue need to invest 10-30% of their annual revenue into digital marketing efforts.
Learning what a digital marketing plan is, and then creating one is essential to ensure your website, and therefore your online business success.
A business that is making money will have healthy profit margins and working with those margins enables it to work flexibly.
Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your
Who is your ideal customer? Having a clear understanding of your current or desired customer means understanding first of all, what you offer as a brand.
A buyer or customer persona is something we use to target our products, service, website and content to the people that will be best served by them.
Why create a buyer persona? Creating a buyer persona capable of supercharging company growth is an essential step and something that can be done at
If you are looking to create an eCommerce business or even add on an eCommerce element to an existing business then you’ll need to make
Setting up your domain, shipping and payment gateways is essential to do before launching your eCommerce website. In this article, we will discuss how you can do so with EKM.
There are two methods you can use for eCommerce fulfilment. Own brand drop shipping or own branded goods. Both of these methods have positives and negatives
Marketing is an essential part of building an eCommerce business, as it allows potential customers to find you and promotes sales and growth for your business. In this article, we will discuss how you can do so successfully, and a free checklist on things that you can do.
You can’t force customers to spend money with you, however, you can use impulse factors to nudge customers into increasing their Average order value.
eCommerce profit margins can be calculated using a range of different techniques. In this article, we will discuss the best way for you to calculate your eCommerce Profit Margins from your sales. This is certainly something that you should be monitoring.
Google Analytics gives a deep understanding of customers. We’ll explore how to recognise an opportunity for optimisations and suggest methods for results.
There are many impulse factors in psychology that can explain why customers buy online. Learning these can help you grow your business to new heights. In this article, we will discuss these factors and on why they should matter to you.
Shopify is one of the biggest and leading giants in the E-Commerce world. From a template-based site builder offering cheap Shopify web designs to a powerful analytics tool. It is your one-stop E-Commerce platform providing just about everything you need to build and grow your web store. In this article, we will discuss whether it is right for your business and if it is worth using for eCommerce.
EKM is used by many, but can be overlooked by the ever increasing popularity of the Shopify and WooCommerce eCommerce platforms. In this article, we will go over the basics of setting up your EKM Shop and how you can do it successfully.
Google Analytics is an essential part of marketing as it allows you to gain a better understanding of your audience and help you with your marketing strategies. In this article, we will help you with implementing Google Analytics to your EKM eCommerce website.
With Shopify as a complete software solution, it is likely that you would want to upgrade your eCommerce business and migrate from Magento to Shopify.
The internet has opened up multiple pathways for a good side hustle. But what are three great platforms to get started with your eCommerce side hustle?
The growth mindset has now become quite a buzzword in business, for good reason. Here’s how start-ups can use a growth mindset to help business thrive.
This article is designed for start-ups with a limited budget to grow. Learn how to set up EKM and transition from web page designing to the first sale.
Migrating a website to Shopify might sound confusing but we’ve got all the information you need in order to migrate your website successfully.
This post will mainly detail Google Hangouts for a wider perspective on its benefits, uses and how it can increase startup productivity.
How to Set Up a Professional Email When starting a new business there are always many things to think about. Email should definitely have high
These three things worthy of your consideration as an online entrepreneur could present a serious challenge to your journey towards success.
EKM is a popular platform of eCommerce, especially in the UK. It is best to understand the advantages/disadvantages first before diving straight into using it. In this article, we will go over EKM and answer the question: is EKM a good choice for eCommerce websites?
Amazon Affiliates is an affiliate marketing sales channel which generally requires very little capital expenditure except the time to make it a success.
Foundations are important to everything. There’s plenty to consider when it comes to the foundations and environment of a new eCommerce website…
