Business Growth Insights

Smartphone with new email message from email marketing software
Email Marketing
Elliot Scatena

The Evolution of Email Automation

Email automation has come from humble beginnings… The first-ever email marketing chain sent out on-masse dates all the way back to 1978 to sell digital equipment machines. Sending to around 400 email addresses. Not bad for a first attempt! This post will give a lesson in the history of Email automation, it’s evolution and why it is the future of digital marketing.

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An email envelope symbol to represent email automation
Email Marketing
Maggie Atkinson

Xune Solutions’ Email Automation Series: Episode Two – How to Sell Email Automation to a Sceptic

Despite the overwhelming evidence, benefits, advantages and results that email automation can bring, there are some people who are still sceptical about email automation for their business. You might be passionate about getting your business to utilise the wonders that email automation can work but some colleagues may disagree, so how do you sell email automation to a sceptic?

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Benefits of Email Marketing: A Must For Small Businesses
Email Marketing
Spencer Booth

Benefits of Email Marketing: A Must For Small Businesses

Email Marketing has transformed the online business landscape for good. In this article, we will go over these benefits and expand on why you should invest into Email Marketing. It can have an astounding impact on your marketing and subsequent sales/leads.

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growth marketing consumer behavior
Growth Marketing
Maggie Atkinson

Why You Should be Using Psychology in Your Marketing

Psychology is a powerful thing and you can use the psychology of consumer behaviour to your advantage to enhance the effectiveness of your marketing strategies. The most important part of any successful marketing or branding strategy is understanding your buyer persona and their behaviour.

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Domain website purchase and design
Web Design
Spencer Booth

So You’ve Bought Your Domain Name … Now What?

To own a domain name is one thing, but creating and developing your website can be very different. Anyone can buy a domain name, but it takes blood, sweat and tears to create a successful website that people will want to visit. In this article, we will discuss the steps that you need to take following the purchase of your domain name, and how you can develop your website to be successful.

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Inbound Marketing, Lead Magnet, Customer Attraction and Retention, B2B Concept
Email Marketing
Maggie Atkinson

How Does Email Automation Help Lead Generation

Email automation is commonly used amongst marketers to effectively generate leads, but how and why does email automation help with the process of lead generation? It’s a great question, as here at Xune we use email automation for this very reason! We’re going to delve into what lead generation is, why it’s important, email automation and its benefits and how the two tied together can effectively create a magnificent tool to generate leads.

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Smiling Businesswoman Posing in Production Agency
Growth Marketing
Anastasija Dvornicyna

15 Undeniable Reasons to Love Growth Marketing Agencies

If you are running a business, marketing is an essential part of reaching success. Growth marketing agencies take this bit off your shoulders and make it the right way. Depending on what you want to achieve within your business strategy, growth marketing agencies will always have the solution on increasing your chances to succeed. Reaching out to a growth marketing agency is what we recommend for any business development, and in this blog, you will find out the undeniable reasons for loving it

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checking computer. Being online
eCommerce
Spencer Booth

9 Signs You Need Help With Growth Marketing

Growth Marketing is an important part of any online business, including eCommerce. Taking advantage of the marketing opportunities that are online nowadays is vital for growing your business and taking it to the next level of success.

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open laptop with 3D puzzle globe
Email Marketing
Maggie Atkinson

10 Principles of Psychology You Can Use to Improve Your Email Automation

Psychology has been used in marketing for years, why? The simple answer – it works. Whilst every customer is unique, there are some general principles that the majority of people will respond to in the same, predictable way. As this is the case, you can use this to your advantage to enhance your email automation.

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How does email automation help e-commerce
Email Marketing
Elliot Scatena

How Does Email Automation Help eCommerce

It is becoming increasingly clear that the benefits of email automation make this technology a no brainer for all eCommerce businesses. Our Email Marketing software, [email protected] is the perfect tool for any eCommerce business that wants growth, but how does it help eCommerce? Here’s why:

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Optimising your eCommerce product images
Email Marketing
Spencer Booth

What is Email Automation and Why Does it Matter?

Email Automation has become a standard channel for growth in digital marketing, yet many are still oblivious to the benefits of using it and what it can do for your business. It is one of the most effective ways for a business to create a relationship with a customer.

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Growth Marketing
Growth Marketing
Anastasija Dvornicyna

10 LinkedIn Hashtags to Follow About Growth Marketing

Growth marketing is a critical process for improving the results of your target area. If you are a professional owning a LinkedIn profile or managing your business page on this social media platform, there is no reason why you shouldn’t follow the hashtags about growth marketing.

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email automation
Email Marketing
Spencer Booth

How to Explain Email Automation to Your Mum

People have been using Email Marketing in order to promote their business and market products to potential customers and leads, and Email Automation takes this to a new level. Email automation can have a profound impact on your business and can dictate its future and success.

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Growth marketing
Email Marketing
Spencer Booth

The Next Big Thing in Growth Marketing

Digital Marketing is an industry that adapts and changes very quickly. We are always looking for trends that are going to take the limelight in the future, and there is one that sticks in our mind: Email Automation.

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eCommerce resources
eCommerce
Maggie Atkinson

Top 5 Resources to Accelerate Your eCommerce Expertise

When you are running or working in an eCommerce business, you need to constantly improve in order to better yourself and your business. From creating your first website to polishing and perfecting your marketing strategy you need to have the knowledge to keep your eCommerce business going strong.

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Blogger Taking High Quality Images of Products
eCommerce
Elliot Scatena

How to Use Quality Product Images to Sell Online

For any eCommerce site, one of the most important things that will actually help you make sales is your product images. Once you have decide what If you want to know everything you need to get started with an eCommerce site then quality product images are what you need. Read on to find out how to use your images to sell more online

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Online-Shopping-Product-Descriptions
eCommerce
Elliot Scatena

How to Write Killer Product Descriptions

Product Descriptions are an essential aspect of running an eCommerce business that successfully converts customers. An excellent product description can make or break the sale of a product. Read on to find out how to write Killer Product Descriptions

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Manager who runs a Dropshipping or Private Label Warehouse
eCommerce
Maggie Atkinson

Dropshipping VS Private Label (Which is Better)

When you have established your ecommerce site and it is up and running, your next step is to start selling your goods. At this stage, there are a few ways you can go about this. This blog will discuss the use of Dropshipping or Private Labeling your products and which one is best for you.

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ecommerce marketing affiliates
eCommerce
Xune

Finding and Using eCommerce Marketing Affiliates

Finding marketing affiliates is an important part of eCommerce and should be taken advantage of. In this article, we will discuss how you can find eCommerce marketing affiliates successfully and how it can benefit your business online.

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choose ecommerce platform
eCommerce
Spencer Booth

Basics of eCommerce Websites (Choosing Your Platform)

eCommerce has taken the world by storm the past couple of decades. From the giants like eBay and Amazon, to even the smaller companies, it has been nothing short of success. In this article, we will discuss the idea of choosing your eCommerce platform and how you can do so with success.

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Prioritising website engagement increases conversion funnels
eCommerce
Xune

All the Shopify Apps You Need to Have

Shopify is a leading e-commerce platform designed to help businesses set up stores and sell online. In this article, we will discuss the necessary apps to have on Shopify and how they can help you expand upon your business.

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Conversion rate optimisation
eCommerce
Maggie Atkinson

The Basics of CRO (Conversion Rate Optimisation)

Conversion rate optimisation involves strengthening and boosting your eCommerce website’s design, layout, ease of use and content. In this article, we will discuss why doing this will enable you to get the best conversions possible for your online shop.

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Creating your first website
Web Design
Maggie Atkinson

Creating Your First eCommerce Website

Starting a website for the first time can be terrifying and make you feel clueless. If you have no idea where or how to start, this article could help you out with the basics of creating your eCommerce website.

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Why do businesses fail
Growth Marketing
Misha Cunningham

Q: Why Do Businesses Fail? I Always Give the Same Answer…

Businesses can fail as easily as they are created. There are many explanations for this on the internet, but we always give the same answer. Read this article to get a better understanding of failed business and how you can avoid this with your own endeavours.

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Benefits of digital marketing
Growth Marketing
Anna Kearney

Benefits of Digital Marketing

Learning what a digital marketing plan is, and then creating one is essential to ensure your website, and therefore your online business success.

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How to Calculate eCommerce Profit margins from Sales
eCommerce
Misha Cunningham

How to Calculate eCommerce Profit Margins from Sales

eCommerce profit margins can be calculated using a range of different techniques. In this article, we will discuss the best way for you to calculate your eCommerce Profit Margins from your sales. This is certainly something that you should be monitoring.

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Shopify (eCommerce)
eCommerce
Misha Cunningham

7 Compelling Reasons: Is Shopify worth it? (UK)

Shopify is one of the biggest and leading giants in the E-Commerce world. From a template-based site builder offering cheap Shopify web designs to a powerful analytics tool. It is your one-stop E-Commerce platform providing just about everything you need to build and grow your web store. In this article, we will discuss whether it is right for your business and if it is worth using for eCommerce.

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How to Set up EKM Shop
eCommerce
Xune

How to Set up Your EKM Shop

EKM is used by many, but can be overlooked by the ever increasing popularity of the Shopify and WooCommerce eCommerce platforms. In this article, we will go over the basics of setting up your EKM Shop and how you can do it successfully.

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How To: Add Google Analytics to EKM
eCommerce
Xune

How To: Add Google Analytics to EKM

Google Analytics is an essential part of marketing as it allows you to gain a better understanding of your audience and help you with your marketing strategies. In this article, we will help you with implementing Google Analytics to your EKM eCommerce website.

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