Xune Business Growth Insights

Headless Commerce: the new eCommerce?

Headless commerce

The introduction of eCommerce has changed the concept of buying and selling. Entrepreneurs all over the world are taking advantage of all the available opportunities, even going as far as creating new strategies that can work in favour of their businesses. Technology itself is promising more in the years to come, with vending machines, gaming and the internet of things emerging and taking over.


The industry as of today is not as it once was, it is now riddled with fierce competition from several retailers and marketers. Businesses that have not successfully adopted new strategies for marketing are constantly being faced with hurdles on how to attract quality traffic. Consumer expectations for a great eCommerce experience are on the rise and fleeting.

What Headless Commerce Is

One of the newly discussed and least understood buzzwords in eCommerce is “headless commerce“. It has comfortably provided more options for brands.

Headless commerce is simply a separation of the front-end and backend of an eCommerce application. This allows developers to utilize the front-end technology of choice to deliver high-quality content experiences, and then add an eCommerce solution on the back-end that manages all commerce functionality. It features fully customizable online storefronts, innovative offline shopping moments, screen-based retail experiences and many more. With Headless commerce, you can explore more channels like smart mirrors, live streams, vending machines, voice shopping, and even video games.

A headless architecture permits those outside IT to play a more active role in managing overall customer experiences so that changes on one end do not require reciprocal changes on the other. Retailers can now operate independently to manage processes like approving and publishing content, as well as updating the eCommerce app more frequently.

Although change is a constant factor in the eCommerce industry, keeping up with emerging touchpoints and experiences isn’t easy. Headless commerce enables business owners to quickly adapt to change as well as reduce IT dependency, which means they can make user-centred changes without changes to the back-end. This saves time for bigger brands and enterprises with a muscular IT department. 

Is headless commerce the right move for your business?

It would work well for complex businesses that sell on multiple channels at once, or retailers interested in improving their user-experiences. If you are still working on your product and market fit, get the basics sorted out and be prepared to scale.


If you fall into the category of wanting to impact customer experiences, headless commerce helps make this possible. It offers possibilities like instantaneous changes and optimization, rich user experiences, flexibility, cost-effectiveness, higher conversion rates, lower customer acquisition costs, site personalization options, marketing effectiveness, speed to new markets, and so on. Ecommerce heavyweights like Bigcommerce and Shopify are at the forefront of making its implementation a reality for businesses that want to scale.

Conclusively, headless commerce helps retailers and marketers save time and money, increase security and customer satisfaction, develop fast and innovative campaigns and enable their brand/products to stay relevant in a highly competitive world of eCommerce.

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