Xune Business Growth Insights

How Much Should You Be Spending on Email Automation?

Spending on Email Automation

What’s the one thing you wish you had more in your business? Time. If you answered the same as us then maybe you can save time with automation. If you’re marketing and not automating then you could be missing out. Email Automation is a stage of marketing that’s risen in the past few years to become an essential part of growth for businesses and websites alike. 


Many people have taken advantage of the features and benefits that automation brings. You can scale your business by increasing the number of leads, the conversion rate and the overall awareness of your brand.


Now is the perfect time to get started with automating your email marketing. Whether you’re starting an online business or taking a real-life business/service online, automation is the tool to use. But at what cost?


Let’s take a look at how much you should be spending on Email Automation. It’s got huge potential and shouldn’t be ignored when looking at ways to grow your business online.

What is Email Automation?

We’ve said what automation can do for your business but what actually is email automation?


It’s the process of automating your email marketing service. Through software such as MailChimp, HubSpot and [email protected], you can automate your emails to be sent out to customers at any specific date or time compared to manually sending emails. 


You can create “automations” for different groups of your contacts. This means that you can send separate emails depending on the person and their age, gender, shopping history (on your website) or level of interest in your business etc.


People use email automation to:

  • Keep in touch with previous customers 
  • Nurture potential customers for the future
  • Segment customers into different groups based on demographics
  • Inform customers about news, new products and content to keep them interested and up to date with your business

How Much Should I Spend on Email Automation?

Let’s break down the facts. With email automation, the return on investment is around £30 for every pound spent. However, it’s always important to understand the cost before investing in something. 


Spending on email automation varies depending on the software you choose as there are many different companies offering automation software at different prices.


On average, a medium-sized business should expect to pay between £10 and £1000 each month on email automation. A lot of the price depends on the software you choose for email automation, but depending on the number of contacts you have and the package that you choose, it can vary from business to business.


Some more advanced packages with features such as Google Analytics integration are a bit more expensive and may come with a setup fee, however, the majority of businesses do not need an advanced package and you can expect to pay between £10 and £100 on email automation per month.

Why Is Email Automation Necessary?

Email automation is necessary for businesses who want to scale their marketing to new heights. It gives people the opportunity to easily connect with others, keeping in contact with customers and leads and informing them on new products and services you are offering.


Without email automation or another channel of communication with your visitors and customers, your competitors could swoop in and encourage them to visit another website instead of yours.


For businesses who are looking to expand, email automation gives you an opportunity for communication on a massive scale. 

Email Automation With Xune Solutions

Whilst you’re here, why not learn more about our in-house email automation software? Our platform [email protected] is ideal for growing your business and encouraging visitors to return and with a range of benefits and features, you will be ahead of the competition in terms of lead conversion and customer retention. 

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