Email Automation is the process of automating your email marketing. It is done to make the process a lot easier, more efficient and effective for you and your business and has led many businesses to success. Through automation, emails are sent automatically to your contacts meaning you can keep relationships with potential customers without having to keep in touch.
Many people use email automation as it can have a better effect of winning over potential customers than usually, as you would not have to spend as much time on individual emails/customers and could focus on your entire customer base as a whole.
Whether you are a large business or a smaller one, email automation should be used to grow your business and expand upon your initial reach. You can get a lot out of email automation, a lot more results than you think.
In this article, we are going to discuss how you can get more out of your email automation, and why it is necessary to optimise your automation. Here are some of the ways you can make your automation a lot more successful and effective.
Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation is the process of optimising your content so that the conversion of contacts to customers is higher. This can range from changing aspects of the email such as colour-scheme, text and image to adding particular pieces of content into the mix to gain more conversions. It can take a lot of testing, but once you have found a method that works, you will be on your way to success.
Segmentation is the process of segmenting or splitting up your contacts into different segments. This can be done to make the emails more relevant to specific people and groups, meaning that the people reading will be more likely to purchase as the content of the email is relatable to them.
Personalisation through emails is done by adding things such as their first/last name at the start. It is done to make the emails seem more genuine and real, which in turn will make them more attractive to potential customers. As a reader, would you prefer an email with a warm welcome or one that is bland and doesn’t refer to you?
Contextual Marketing can be used through email automation to make specific emails relevant to people. If they visit a particular product or page on your website, you can set a tag on them that will show a product/something relevant on the email to them. It is a great way of personalising emails and can increase the conversion rate of your automation
Content Inclusion is the process of providing newsletters, guides and other valuable content to people through emails. It can be done to nurture potential customers and to inform others on your business. It is a way of getting more results as people love consuming content and are more likely to purchase after doing so.
Email Automation Software For Your Business
We understand that email automation is a growing phenomenon, but without the right software to use, it can be confusing and time consuming. There are a lot of different types of email automation software available, but here at Xune Solutions, we use our in-house software: [email protected]
If you haven’t already, take a look at our page for [email protected] on our website for more information regarding the software and to learn more about the benefits of email automation. It could be the thing that changes your business forever and ushering in success.