How to Strengthen Brand Loyalty with HubSpot
With a universe of eCommerce retailers populating cyberspace, it is often hard for a company to stand out from its competitors. The answer lies not just with vast marketing campaigns, but to keep the customers you already have. Turning one purchase customers into recurring customers can require time and effort, but using HubSpot can both reduce time spent on nurturing customers and staff needed for the task. HubSpot offers a variety of tools that let you tailor the customer experience and better connect with them.
Why HubSpot for Brand Outreach?
As previously stated, HubSpot allows you to take control of what a customer experiences with your company. As part of branding, this is an invaluable tool. Remember, before you can build your brand loyalty, you need to have a brand identity first. You also need to be sure that the good or service you are offering is high quality, that is part of your brand as well. That established, here are some features of HubSpot that can bring about an increase in long term customer loyalty.
Trying to get users who visit your website to sign up for a newsletter is still quite effective at reaching customers, but it pales in comparison to HubSpot’s marketing automation. The options for automated email sequences is the feature HubSpot offers which can best reach customers and build brand loyalty. If a customer visits your eCommerce store and purchases a laptop, HubSpot will send targeted emails about products you sell that are relevant to the purchase of the laptop such as software or a leather laptop bag. When optimised, HubSpot can be that intuitive. HubSpot can also be automated to send an email for things such as reminders about an abandoned item in a shopping cart, send exclusive offers, or ask for customer feedback.
When HubSpot’s automated emails are coupled with a massive SEO (search engine optimisation campaign, the results can be impressive and will reduce the need for pay per click ads on search engines and social media. Having high Brand visibility will not only lead to greater brand awareness; it will mean long term sustainability for your company due to reduced marketing costs.
To continue focusing on SEO, HubSpot can assist with your SEO campaign. HubSpot’s SEO optimisation tool can help you create content that will boost your SEO rankings. The tool will help you to construct topics, sub-topics, and even make an alternate suggestion based on current search trends. One other thing to keep in mind when considering the SEO tool. HubSpot is constantly updating so that the SEO tool is up to date with any of the changes in the way search engines function, that means you are never using obsolete SEO methods.
HubSpot allows you to activate personalisation on your site’s pages and blogs. What does that mean? When a contact visits your website, or you send them an email, they’re more interested. Someone is always more engaged when their name is used, and that is personalisation at its core; it improves conversion rates and builds long-term brand loyalty with customers. HubSpot grows customer trust by reinforcing your relationship with them.
HubSpot, through its many customer-focused features, allows you to plan for steady long-term growth instead of just reacting to what is happening at any given moment. If you are invested in the long-term growth of your company, then HubSpot should be on top of your to-do list.