Xune Business Growth Insights

So You’ve Bought Your Domain Name … Now What?

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Buying a domain name is a big step on your website building journey. It marks the start of your adventure into the unknown, the world wide web. You are now a website owner – congratulations!

To own a domain name is one thing, but creating and developing your website can be very different. Anyone can buy a domain name, but it takes blood, sweat and tears to create a successful website that people will want to visit. 

In this article, we will discuss the steps that you need to take following the purchase of your domain name, and how you can develop your website to be successful.

Checklist for Post-Domain Purchase

There are a few main steps that you need to take into consideration when designing a website. These steps are key to creating a successful website that people will want to visit. Keep these in mind when creating your website and use them as a blueprint for your development stage.

Choice of Platform

What platform do you want your website to be built upon?

If you are planning to code your website from scratch, then you would not need a builder platform, but a content management system (CMS) to keep all your files and code in one place. WordPress is an example of a CMS that is extremely popular, and you can also download plugins such as Elementor which can let you build your website straight from there.

If you are planning to build an eCommerce website, there are many platforms with that in mind such as Shopify or EKM with many different features and plugins in order to help you reach your eCommerce goals. There is also WooCommerce, a plugin for WordPress that can convert your website into an eCommerce one. 

Aside from that, there are many website builders such as Wix.com, Squarespace and many more that can help you build your website from scratch, and gives you a range of different options and variations, giving you full creative freedom. It is up to you what platform to choose, but it solely depends on the purpose of your website.

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Choice of Theme

This is important because it is something that everyone who visits your website is going to see. Choosing a theme should be done, as the same with choosing a platform, with the intent of purpose. You need to choose a theme that aligns with your vision, and the values that you want to represent. It is also important to choose a theme with appeal and that is attractive so that visitors will be more inclined to stay on your website and also more likely to return

Content and Choice of Content

Your next step is to fill your website with relevant content and information regarding the niche or topic of your website. This means creating engaging, unique content for visitors to consume and learn from. 

There are many different types of content, from videos, to articles and even more, but you should try to have a range of all content on your website for visitors to choose from. This can help you gain attention to your website from search engines, which can be optimised to get the most viewers as possible (SEO).

Final Stage - Marketing

Marketing can range from the above tactics of SEO and content creation, to full-scale advertising campaigns with many different social channels involved. Marketing is necessary if you want to see your website grow and have new visitors reach it.

You can do marketing yourself, however it is much easier and more efficient to outsource your marketing to an agency, especially in the beginning of your website’s lifetime. If you haven’t already, take a look on our website to see our marketing services and what else we offer to online businesses.

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