Why You Should be Using Psychology in Your Marketing

growth marketing consumer behavior

Psychology is a powerful thing and you can use the psychology of consumer behaviour to your advantage to enhance the effectiveness of your marketing strategies. The most important part of any successful marketing or branding strategy is understanding your buyer persona and their behaviour.

So You’ve Bought Your Domain Name … Now What?

Hotel Around Town Web Design Case Study Xune

To own a domain name is one thing, but creating and developing your website can be very different. Anyone can buy a domain name, but it takes blood, sweat and tears to create a successful website that people will want to visit. In this article, we will discuss the steps that you need to take following the purchase of your domain name, and how you can develop your website to be successful.

How To Create Your Unique Selling Point

Foundations and Environment of a new eCommerce website. Note pad to brainstorm unique selling point

As a business, you need to stand out from the crowd in order to grab people’s attention. Your USP is how you distinguish yourself from your business competitors in order to get on top. You may be asking yourself, how do you know what your unique selling point is? We’ll go through how you can […]

Tips for Keeping Track of Brand Assets

Tips for Keeping Track of Brand Assets

Your brand is one of its most valuable assets in the information age. Being consistent will support your online reach and make your company’s life easier.