Psychology is a powerful thing and you can use the psychology of consumer behaviour to your advantage to enhance the effectiveness of your marketing strategies. The most important part of any successful marketing or branding strategy is understanding your buyer persona and their behaviour.
Growth marketing agencies are all about working with you to improve and optimise your business in order to build brand awareness, increase revenue, use buyer personas to build long term relationships and gain a good reputation.
A customer persona is a semi-fictional representation of your ideal potential customer. Understanding your ideal customer means that you can tailor content to your visitors and create fantastic products and services that people will love.
98% of people’s online journey’s begin in search. Branding can help Google and your potential visitors to understand that you have what they’re looking for.
Your market research strategy To create any successful buyer persona that informs your user experience you will need to complete detailed market research in your industry. Market research is defined as ‘the action or activity of gathering information about consumers’ needs and preferences’. Wherever you are in the business process, research and data can fuel […]
Having a clear understanding of your current or desired customer means understanding first of all, what you offer as a brand.
A buyer or customer persona is something we use to target our products, service, website and content to the people that will be best served by them.
Creating a buyer persona to boost your eCommerce growth is going to be a crucial first step towards a major upturn in sales volume.