Social media has taken over the 21st century. More and more people everyday are using social media frequently and on the go, so it’s a perfect way to get in some easy and effective marketing to get your business striving. So, where do you start with it? We’ll go through it to help you on your way to getting a start on social media. .
Establish your buyer persona
One of the first things you should think about before you start posting to social media is your buyer persona. Marketing on social media will be pointless and time wasting if you’re not targeting your ideal audience. When creating posts, think about who you are targeting those posts at. To make this easier you could create a user pen portrait, this is a specific type of person you want to target your marketing towards in order to get their attention. Whether it’s a university student who needs more notebooks or an elderly person who needs something to help them cope with injuries or aches and pains.
Prioritise Platforms You’re Going to Use
Ask yourself if you’re wanting to target older or younger people, males or females (or both), athletic people or gamers. Your eCommerce business will go much further if you concentrate on aiming for the kind of people you want as customers. If you are selling something that is mainly used by older people, using platforms such as Snapchat or Instagram probably won’t get you much website traffic as these are social media platforms predominantly used by younger people. If you prioritise posting to platforms like Facebook you’ll more likely gain some traction as Facebook is more often used by the older generation.
A great tip for social media marketing is finding a good management tool you can use to draft, create and schedule your social media posts. Using a social media scheduler will make it ten times easier to keep up and keep track of your social media posting. A good site to use is SocialPilot. SocialPilot is a simple to use website and a great way to create, manage multiple social media accounts and post with ease, stopping you from getting overwhelmed with unnecessary extra tasks.
Hashtags are tags you can put on your posts, especially when you’re posting to Instagram or Twitter. People can follow hashtags or search specific tags to check out posts related to it. People who search for hashtags are interested in the content, if your posts are seen by people interested in what your eCommerce website you’re targeting ideal customers, making you more likely to get conversions. It’s important not to use too many hashtags as the optimum amount is around 13-15, any extras will most likely not be relevant to your posts. It may also look unprofessional with too many hashtags.
The Main Benefits of Social Media
There are an endless amount of benefits to marketing your online shop on social media. Here are the main ones.
- Getting your brand out there and making people aware of your webshop
- Increase traffic to your website
- Simple and cost-effective
- Easy to schedule posts to keep your advertising consistent
- Easily connect with your audience
- Find out what works best for your brand with analytics
Increasing your brand’s awareness for the public is difficult but using social media is a great way to get your business out there. With millions of people using social media daily, the opportunity to be seen by an audience is significant. The best part about it is that it’s free. Setting up a social media account for your business costs nothing but if you market right, it could give you excellent results.