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What is Email Marketing & How Does It Work?

What is email marketing

Email Marketing is a phrase used frequently in the marketing and eCommerce world, but many are still unsure as to what it actually means and how it works when executed. We all want to know the answer to the question: What is Email Marketing?

In this article, we will discuss Email Marketing as a whole and what you can do to implement it into your marketing strategy successfully.

What is Email Marketing?

Email Marketing is simply the process of using emails to market your business/products. It is a practice that has been around for a while now, and has since evolved into more complex strategies such as Email Automation (explained below). 

It is used by the majority of online businesses in their marketing, and is something that can be taken advantage of to grow your business and expand upon your customer-base.

Why Email Marketing is Important for Your Business?

Email Marketing is important because it has become a standard in the digital marketing industry for the growth and prosperity of a business. With Email Marketing, you can increase customer engagement to extremely high levels through reminding them of your business and why they should buy from you. 

With the majority of online companies using Email Marketing, you and your business will be left behind as it becomes more and more difficult to grow without implementing new digital marketing strategies.

Benefits of Email Marketing...

There are many benefits of using Email Marketing to promote your business and grow. Here are some of our favourites:

Increase your Brand Awareness

Using Email Marketing, you can make people aware of your brand who were not before. By sending out frequent emails to people who have entered their email address on your website, you can keep your branding in their mind and give them reminders of important information.

For example: when releasing a new product, you can create an Email Marketing campaign to increase awareness for it and subsequently increase your leads and sales.

Brand image and awareness when thinking about what is email marketing

Build Customer Loyalty

By sending out frequent emails to your customers, you are keeping the image of your brand in their mind. Reminding them of your business and sending out things such as discounts, sales and reminders of new products, which will lead to customer retention.

If a customer purchases from your business and never hears from you again, they are likely to forget about you. Email Marketing can change this.

Grow Business Sales

Email Marketing will also lead to growth in business sales. This is down to the fact that you are sending out a very large amount of emails to potential customers, so you are bound to increase your growth and sales.

This is secondly down to the fact that many customers like to consume content before purchasing. On average, a potential customer will consume 3-5 pieces of content before purchasing a product. By including relevant and informative content on your emails, this will lead to growth in business sales.

Graph diagram indicating business growth when thinking about what is email marketing

How to Get Started...

To start your Email Marketing strategy successfully, you must follow a few simple steps in order to make the process a lot more easier and efficient for your business:

Choosing the Right Email Marketing Software

There is a range of different Email Marketing software available for you to choose from, but this is completely up to you and what your business is looking for. The most popular Email Marketing software is built by big companies such as Mailchimp and Hubspot, but there are hundreds of other options for you to choose from.

Here at Xune Solutions, we use our in-house software [email protected], which has proved to be effective with growing our clients (and ourselves) to new heights of success. 

Building your Mailing List

Building up a list of contacts is the second step that you need to do before you can start practicing Email Marketing. 

You can do this by implementing strategies on your website to gather email addresses from potential customers. Create content such as free guides, newsletters and e-books, and then send these to people through email. This is an extremely popular way to gather email addresses online.

Image of Mailing list strategy when thinking about what is email marketing

Setting Up an Email Automation

What is Email Automation compared to Email Marketing, you ask? 

An Email Automation is a process that sends out emails to people automatically at any scheduled time, with triggers available such as viewing a web-page or product opting the automation software to send out an email to the said person.

[email protected], our in-house software, includes a range of different automation/marketing tools and features. If you haven’t already, we strongly recommend requesting a demo to learn how it will benefit your business using such software and speed up the marketing process for you.

See How Email Automation Can Help You

Xune's automate service can benefit your business and boost your email marketing campaigns, why not find out more.
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